AGENCY SHARES FREE PUBLIC RELATIONS SECRETS WITH ENTREPRENEURS The UnNoticed Entrepreneur book launched with 50 articles on technology and tips from fellow entrepreneurs. London: 23.08.2021. EASTWEST Public Relations Group has published its debut book to provide entrepreneurs with actionable advice on getting noticed for free by using the SPEAK|pr™ approach and technology. The 244 page… Continue reading The UnNoticed Entrepreneur Book: AGENCY SHARES FREE PUBLIC RELATIONS SECRETS WITH ENTREPRENEURS
By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast. If you are struggling with your content — things to say, write, and publish about you and your company — this article is going to be excellent for you. It is based on a The UnNoticed Podcast episode where I’ve listed down six… Continue reading 30 free content ideas you can use for your public relations program
By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Looking at things from a PR point of view, there are many lessons to be learned from how Donald Trump has built his brand. One could also argue that he’s also done a great job in destroying his brand, but that’s another matter to… Continue reading Donald Trump has given a free masterclass on public relations and here are 5 key lessons for business owners anywhere
By Jim James Founder EASTWEST PR and Host of the SPEAK|pr Podcast In the SPEAK|pr program that stands for Storify, Personalise, Engage, Amplify, and to Know, engagement is about creating impactful content so that people can understand, share, and amplify it. Content creation is probably the number one problem that people face. They often have their… Continue reading When to use the Picture Superiority Effect for your Public Relations campaign
By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast What gets measured gets done. When running a public relations program, it’s important to track how well you’re doing over time, and this is the essence of Knowing in the SPEAK|pr Mastermind, which stands for Storify, Personalise, Engage, Amplify, and Know. The key metrics… Continue reading Beware of vanity metrics in public relations, here are the ones to be tracking
By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Investor relations work or raising money for a company, whether it’s a startup, series A or series B, or even pre-IPO, is different from general public relations. Nevertheless, EASTWEST PR has worked on both big and small deals on a large number of investment documents… Continue reading The 3 ROI’s to publicise when raising money and the power of PR for investor relations
By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Imagine monetizing a brand. There’s a lot of time and effort being put into building it, delivering it, and making happy customers anyway, so why not make money from the brand itself? Well, it’s possible and it’s called IP protection. Intellectual property rights are… Continue reading Should you trademark your brand before you start public relations?
By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast All businesses aim to offer personalized information to their customers and the media, but the real challenge is figuring out a way to do that to more than one person at a time. The answer is technology. Technology writer Scott Brinker says the “Second Golden Age… Continue reading Why is personalization at scale important in public relations, and which of the 8,000 martech platforms will deliver your pitch?
INEOS AUTOMOTIVE CURRENTLY DESIGNING AND DEVELOPING AN ALL-NEW UNCOMPROMISING UTILITARIAN 4X4 VEHICLE THE ‘GRENADIER’ I am very pleased to announce that EASTWEST Public Relations has been appointed by INEOS Automotive, the new British start-up vehicle manufacturer to lead communication service activities across Southeast Asia, with key markets being Indonesia, Thailand and Vietnam. INEOS Automotive… Continue reading INEOS AUTOMOTIVE APPOINTS EASTWEST PUBLIC RELATIONS TO DRIVE AWARENESS ACROSS SOUTHEAST ASIA
Is your company making the most of Linkedin for business marketing in Asia?With traditional and business media in retreat, a massive opportunity often overlooked by businesses is Linkedin. It’s treated as if it is the grey suit version of Facebook, but of course it really isn’t especially when taking into account groups and slideshare. Linkedin… Continue reading Is Linkedin the key media in Asia Pacific that your public relations campaign is missing?