EASTWEST Public Relations
Getting clients noticed since 1995
Donald Trump has given a free masterclass on public relations and here are 5 key lessons for business owners anywhere
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Looking at things from a PR point of view, there are many lessons to be learned from how Donald Trump has built his brand. One could also argue that he's also done a great job in destroying his brand, but that's another matter to ...

Val
05.03.21 10:00 PM - Comment(s)
3 key features to look for on any virtual event platform and the 5 strategy boards every company should consider to fully engage attendees
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Having organised over 2,000 hours of successful events, Sonali Nair is a certified media professional who is the perfect person to talk about digital events strategy, as that's what she does for tech company Opentext

Val
05.03.21 10:00 AM - Comment(s)
Here's why you shouldn't ignore the picture superiority effect as you homeschool your kids
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

When it comes to homeschooling, it's not just the kids who are stressed; it's the parents as well, since they have to relay and enforce whatever the teachers say. These days, teachers, companies, politicians, and everyone else sha...

Val
04.03.21 10:00 AM - Comment(s)
If you want to be heard, then answer the questions people are asking using these topic-finding tools
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

In this day and age of AI, it's increasingly possible to create all manner of content, text, pictures, video, music even, using technology. As a result, smaller companies, even one-person companies can create an inordinate amount ...

Val
03.03.21 10:00 AM - Comment(s)
To make short and cost effective video for children about how light impacts them, we turned to this AI platform
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

These days, it can be quite expensive to commission an agency to do work for you, especially when it comes to content creation. Even simple explainer videos can set you back as much as $1,500 to $60,000. Luckily, there are platfor...

Val
02.03.21 10:00 AM - Comment(s)
Get your customers to leave reviews on Tripadvisor and watch your business boom
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Word of mouth marketing is so important. It highlights the power of "reputation management," how those involved in it and the reputation economy have been impacted by the gathering of social voices, and how businesses no...

Val
20.01.21 10:00 AM - Comment(s)
It's possible to make a video now faster than the time it takes to watch one. Here's how.
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Videos are the hero content when it comes to social media. As mentioned in SPEAK|pr, this is all about the picture superiority effect and how the brain will operate with dual coding, a theory explained by Allan Paivio. The idea is...

Val
19.01.21 10:00 AM - Comment(s)
If your sales funnel is empty now, then it's time to try inbound marketing like this for sales tomorrow
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Laura L. Bernhard, host of the Marketing Bound podcast and and expert at inbound marketing is here to share her expertise on how business owners and entrepreneurs can get noticed. To begin with, inbound marketing is a strategy to ...

Val
18.01.21 10:00 AM - Comment(s)
This company wants to help you to use your auto signature to build trust for less than $1 per month
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

If you didn't know, there is power in email autosignatures. Helga Zabalkanskaya, CEO of Newoldstamp, share how their email signature marketing and management platform helps founders of small companies, business owners, and markete...

Val
16.01.21 10:00 AM - Comment(s)
Your children will thank you for donating to Wikipedia, and so will your company
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Wikipedia, which was founded in June 2003 in Florida, is what many consider the world's free encyclopedia or the number one library in the sky. It's an asset some people take for granted despite it usually being one of the first r...

Val
15.01.21 10:00 AM - Comment(s)
Now is the best time in history to make your people into heroes and let AI share their story with everyone
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

For anybody that might be interested in having a structured approach to building a PR program using technology, you might find what you're looking for with EASTWEST PR's SPEAK|pr methodology. This six-week course proves that it's ...

Val
14.01.21 10:00 AM - Comment(s)
The COVID infodemic could kill as many people as the pandemic, so take this Cambridge test to inoculate yourself without delay
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

In the beginning of 2020, news of the global pandemic was spreading fast, and the World Health Organization issued a warning about the 'infodemic' or the wave of fake news and misinformation about the virus on social media. Now, t...

Val
13.01.21 10:00 AM - Comment(s)
Personal branding is for everyone, and according to this professional photographer, it's all in the eyes
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Personal branding in photography is a relatively new concept, but it's one photographer Marcus Ahmad has already mastered. How Marcus brings personal branding and photography together is through fashion, which is about making peop...

Val
12.01.21 10:00 AM - Comment(s)
For less than £0.028, you can allow someone to be human and make sure they become your customer for life
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

With all the virtual meetings and events now taking place on so many different platforms, it's hard to keep track of them all, and so people sometimes find themselves forgetting about or missing an event. Thankfully, SMS reminders...

Val
11.01.21 10:00 AM - Comment(s)
Here's how you can lessen posting to social media but still get the same level of engagement
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

In the SPEAK|pr Mastermind, it is discussed how much content is enough to get audience engagement, because it's one thing to constantly be sending out content, but it's another for that content to actually get people's attention a...

Val
09.01.21 10:00 AM - Comment(s)
How I told the story of the British wooden sports cars to radio listeners in Beijing as the importer of Morgan cars to China
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

There's nothing like driving a Morgan car. Morgan Cars is the oldest, privately held car company in the world, and it was originally founded in 1909 in Malvern, Worcestershire by Henry Frederick Stanley Morgan. It is a classic car...

Val
08.01.21 10:00 AM - Comment(s)
USD1M AWARD FOR SUSTAINABLE WATER INNOVATIONS NOW OPEN FOR ENTRIES



Singapore,  December 2020: The 3rd cycle of Mohammed bin Rashid Al Maktoum Global Water Award has opened for registrations offering total funds of USD1 million for solutions to the challenges of water scarcity. The biennial award is open to entries from individuals, research centres, insti...

Grace
23.12.20 02:06 PM - Comment(s)
How can AI create marketing content for you now quickly and cost effectively?
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Dr. Stylianos Kampakis, or Dr. Stelios for short, is an expert data scientist on a mission to educate the public about the power of data science, artificial intelligence, and blockchain. He is a member of the Royal Statistical Soc...

Val
21.12.20 10:00 AM - Comment(s)
If you can't get that tune out of your head, someone probably wanted it there as sonic branding
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Sonic branding is a good PR strategy to employ. Why? Because having a tune that's memorable will keep you in the minds of your audience and draw them in. It's important to consider the sound quality that your company projects and ...

Val
19.12.20 10:00 AM - Comment(s)
How this man is changing the world of work one moment at a time
By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Luke Fisher is the CEO and co-founder of Mo.Work, a platform for employee engagement and recognition. The brand itself is actually just two letters, 'Mo,' because it stands for 'moments.' They believe moments are at the core of bu...

Val
18.12.20 10:00 AM - Comment(s)

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