Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Looking at things from a PR point of view, there are many lessons to be learned from how Donald Trump has built his brand. One could also argue that he's also done a great job in destroying his brand, but that's another matter to ...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Having organised over 2,000 hours of successful events, Sonali Nair is a certified media professional who is the perfect person to talk about digital events strategy, as that's what she does for tech company Opentext. 

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

When it comes to homeschooling, it's not just the kids who are stressed; it's the parents as well, since they have to relay and enforce whatever the teachers say. These days, teachers, companies, politicians, and everyone else sha...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

In this day and age of AI, it's increasingly possible to create all manner of content, text, pictures, video, music even, using technology. As a result, smaller companies, even one-person companies can create an inordinate amount ...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

These days, it can be quite expensive to commission an agency to do work for you, especially when it comes to content creation. Even simple explainer videos can set you back as much as $1,500 to $60,000. Luckily, there are platfor...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Word of mouth marketing is so important. It highlights the power of "reputation management," how those involved in it and the reputation economy have been impacted by the gathering of social voices, and how businesses no...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Videos are the hero content when it comes to social media. As mentioned in SPEAK|pr, this is all about the picture superiority effect and how the brain will operate with dual coding, a theory explained by Allan Paivio. The idea is...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Laura L. Bernhard, host of the Marketing Bound podcast and and expert at inbound marketing is here to share her expertise on how business owners and entrepreneurs can get noticed. To begin with, inbound marketing is a strategy to ...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

If you didn't know, there is power in email autosignatures. Helga Zabalkanskaya, CEO of Newoldstamp, share how their email signature marketing and management platform helps founders of small companies, business owners, and markete...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Wikipedia, which was founded in June 2003 in Florida, is what many consider the world's free encyclopedia or the number one library in the sky. It's an asset some people take for granted despite it usually being one of the first r...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

For anybody that might be interested in having a structured approach to building a PR program using technology, you might find what you're looking for with EASTWEST PR's SPEAK|pr methodology. This six-week course proves that it's ...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

In the beginning of 2020, news of the global pandemic was spreading fast, and the World Health Organization issued a warning about the 'infodemic' or the wave of fake news and misinformation about the virus on social media. Now, t...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Personal branding in photography is a relatively new concept, but it's one photographer Marcus Ahmad has already mastered. How Marcus brings personal branding and photography together is through fashion, which is about making peop...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

With all the virtual meetings and events now taking place on so many different platforms, it's hard to keep track of them all, and so people sometimes find themselves forgetting about or missing an event. Thankfully, SMS reminders...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

In the SPEAK|pr Mastermind, it is discussed how much content is enough to get audience engagement, because it's one thing to constantly be sending out content, but it's another for that content to actually get people's attention a...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

There's nothing like driving a Morgan car. Morgan Cars is the oldest, privately held car company in the world, and it was originally founded in 1909 in Malvern, Worcestershire by Henry Frederick Stanley Morgan. It is a classic car...

Singapore,  December 2020: The 3rd cycle of Mohammed bin Rashid Al Maktoum Global Water Award has opened for registrations offering total funds of USD1 million for solutions to the challenges of water scarcity. The biennial award is open to entries from individuals, research centres, insti...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Dr. Stylianos Kampakis, or Dr. Stelios for short, is an expert data scientist on a mission to educate the public about the power of data science, artificial intelligence, and blockchain. He is a member of the Royal Statistical Soc...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Sonic branding is a good PR strategy to employ. Why? Because having a tune that's memorable will keep you in the minds of your audience and draw them in. It's important to consider the sound quality that your company projects and ...

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Luke Fisher is the CEO and co-founder of Mo.Work, a platform for employee engagement and recognition. The brand itself is actually just two letters, 'Mo,' because it stands for 'moments.' They believe moments are at the core of bu...