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How to increase sales that doesn’t involve social media: Tips from a British adman

By Jim JamesFounder EASTWEST PR and Host of The UnNoticed Show podcast Charles Sampson is a good friend of SPEAK|pr’s host Jim James, a property guru, and the longtime head of Saatchi and Saatchi. He was featured in SPEAK|pr’s first episode, which was one of the most widely listened to podcasts of the series, all… Continue reading How to increase sales that doesn’t involve social media: Tips from a British adman

On Dominic Cummings’ tell-all: What we can learn about media coverage and the importance of social listening

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast.  In one of the recent episodes of The UnNoticed Podcast, I talked about how Dominic Cummings caught the media’s attention in the past days after his seven-hour speech. The former special advisor to the UK Prime Minister Boris Johnson talked about the incompetence… Continue reading On Dominic Cummings’ tell-all: What we can learn about media coverage and the importance of social listening

Here’s how you can lessen posting to social media but still get the same level of engagement

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast In the SPEAK|pr Mastermind, it is discussed how much content is enough to get audience engagement, because it’s one thing to constantly be sending out content, but it’s another for that content to actually get people’s attention and make them want to learn more… Continue reading Here’s how you can lessen posting to social media but still get the same level of engagement

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Capture, filter, and caption social media images with these cool apps

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Mobile phones are extremely powerful for content creation and distribution, and there’s really no shortage of time or spaces to create content and post it simply by using a phone. In terms of how often one should post, according to Coschedule, the average number… Continue reading Capture, filter, and caption social media images with these cool apps

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How often should you post to social media to be informative, and not annoying?

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast The SPEAK|pr program has five fundamental parts: Storify, Personalise, Engage, Amplify, and Know, and the focus today is on social media posting, which highlights the Amplification part of the program. It’s important to determine at what stage is the attempt to be informative drifting into… Continue reading How often should you post to social media to be informative, and not annoying?

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Gary Vee uses AI to generate content which delivered 12,000% uplift in social media engagement

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Kate Bradley Chernis launched a company called Lately, and the problem Lately is trying to solve for entrepreneurs is twofold, Kate says.The first problem is the pain point of writing and the fear of the blank page. Believe it or not, not only is that… Continue reading Gary Vee uses AI to generate content which delivered 12,000% uplift in social media engagement

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STOP! Too many social media posts can be bad for business. A Qnary can tell you how much you should tweet!

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Bant Breen is an entrepreneur himself, has a PhD, and is the founder and chairman of Qnary in New York City. He founded a business which helps executives leverage their social media presence. He’s done a survey with the Center for Global Communications between Emerson College and… Continue reading STOP! Too many social media posts can be bad for business. A Qnary can tell you how much you should tweet!

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Is content creation the bottleneck to keeping your social media campaign vibrant and consistently active? 

Learn of free coBy Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Compelling content not only strengthens public relations, it creates traffic to a website and social media accounts which will ultimately result in sales leads. The Progress Shed coach Peter Rolliston says that nobody really wants to do PR or have a… Continue reading Is content creation the bottleneck to keeping your social media campaign vibrant and consistently active? 

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Top CEOs Communicating Less On Social Media during Global Pandemic

Since the Covid-19 pandemic started to grip the world all those months ago, we have been talking here at EASTWEST – on our blog, our podcast, and with our clients – about the importance of getting the messaging right and about our Viral PR Mindset approach to PR in the COVID era.  This being;   Compassionate… Continue reading Top CEOs Communicating Less On Social Media during Global Pandemic