Below are the standard charges for EASTWEST Public Relations services. These are valid when accompanied by a Contract and Terms.
OUR APPROACH
EASTWEST offers clients consultant-based billing on projects and retainers, delivering value derived from the experience of our consultants at various levels.
PROJECT FEES
Our consultant fees on an hourly basis are as below:
| Managing Director | RMB2250 |
| Associate Director | RMB1800 |
| Senior Associate | RMB1400 |
| Executive Associate | RMB1150 |
| Associate | RMB900 |
| Administrator | RMB400 |
RETAINER FEES
Clients are encouraged to work on a relationship basis, reaping the benefits of retainer packages. We have a scaled pricing model offering discounts to clients that commit to monthly activities with EASTWEST. The retainer includes hours spent by staff of all levels, including Director level.
PROJECTS
Online Video
Maximize the impact of your messages with video communication.
Online video releases give a business stronger credibility and inspire confidence from the stakeholders.
Click here to see examples of video release
| Online video package | RMB 12500 |
| 2 minute video + 2 hours shooting + 2 hours editing + 2 uploads to your website or Youtube account |
|
| * Optional: Online promotion Maximise video views video promotion |
RMB 3000 |
| - Submission of each video on top 20 online video sites - Creation of company profile in each 20 video sites - Tagging and optimization for search engines - Full performance report |
|
| Professional Corporate video package - up to 10 hours shooting (max. of 2 locations) - Videographer and sound man - Equipment use + green screen - Output: Time-coded and normal video (time coding for 2 hours) - Courier video material in hard disk drive |
RMB 19000 |
| Read more about our video services |
| Interviews | |
| Pitching one on one interview with representatives of the client, including preparation of backgrounder, review of story angles, press briefing, provisional list of questions & answers with clients and media follow-up | RMB15,000 |
| Per interview set-up and attendance by consultant | RMB5,000 |
| Background Information | RMB10000 |
| Preparation of corporate and/or personnel background information sheet for use with interviews and releases (up to two A4 pages) | |
| Press Release | |
| Research, writing, translation (English to Chinese) distribution and follow up | RMB20000 |
| Localization, translation (English to Chinese) of release, distribution, follow-up | RMB15000 |
| Distribution of one release without alteration | RMB10000 |
| Interviews (in conjunction with distribution of release) |
RMB8,750 |
| Setting up one on one interviews with representatives of the client, including press Briefing, provisional list of Q&As, and media follow-up | |
| Analyst briefings | |
| One-to-one briefing with one industry analyst (coordination, support and follow-up) | RMB12,700 |
| Feature Articles | |
| Writing up to 3000 words | RMB20000 |
| Writing up to 1500 words | RMB10000 |
| Writing up to 1000 words | RMB7500 |
| Writing up to 500 words | RMB5000 |
| Placement of pre-written feature/technical articles | RMB10000 |
| Placement of pre-written feature/technical articles provided by client | RMB15,000 – 17,500 |
| Press Kit | MB7500 |
| Preparation of press kit including collation, photocopying but excluding production of releases and third party costs e.g. duplication (up to 50 sets) | |
| Briefing | |
| Including writing of press invitation, logistics, co-ordination of personnel, briefing client and follow up with the media | RMB30000-60000 |
| Media Training | |
| Preparation of materials for training media facing personnel. This includes development of key message workshop, role-play and video analysis. | |
| Half day (<4 attendees) | RMB20000 |
| Whole day (<4 attendees) | RMB30000 |
| Per attendee fee for additional attendees > 4 | RMB2000 |
| Media Monitoring | |
| EASTWEST provides news monitoring for clients so that they know what is being written about them, their competitors, and the industry. This information is collected, analyzed and made available in real time in a dedicated secure on-line library and via customized e-newsletters. | |
| Item | Set up | Monthly | Quarterly |
| Monitoring of clips without Analysis | |||
| - per client company name | RMB1250 | RMB2500 | |
| - per competitor name | RMB1250 | RMB2500 | |
| - per industry | RMB1250 | RMB2500 | |
| Monitoring of clips with Analysis and Report | |||
| - per client company name | RMB1250 | RMB15000 | RMB37500 |
| - per competitor name | RMB1250 | RMB10000 | RMB22500 |
| - per industry | RMB1250 | RMB10000 | RMB22500 |
| - Share of voice report | RMB2500 | RMB12500 | RMB35000 |
| Up to 30 clips per week. Additional clips at S$1.00 per clipping |
|
| Storage | |
| 100 mb Storage charges apply to non-clients |
RMB750 RMB500 |
Translations
Translations can be arranged into Asian languages including: Chinese (Simplified & Traditional), Thai, Bahasa Indonesia, Korean, Japanese, Tamil, Bahasa Malaysia, and Filipino which is based on the language of Tagalog. The price for translations depends upon the length and technical content.
| English to Chinese: per 1,000 Chinese characters | RMB 260 |
| Chinese to English: per 1,000 Chinese characters | RMB 320 |
Road shows to cities within Asia can be arranged with costs separated into professional fees and third party expenses.
SEO/SEM
SEO audit: CNY 20,000 including:
- Website audit report
- keyword analysis
- onpage optimization recommendation
- Link building recommendation
- ranking analysis on Google, Yahoo, Bing, Baidu
Website optimization retainer: CNY 23,00.-/month
for a minimum of 4 months with first payment on contract signature.
The package includes:
- Site Review + Consulting
- Keyword Research Package
- Hands-On Editing of Pages/Code
- Manual Link Building Campaign
- Ranking analysis on Google, Yahoo, Bing, Baidu
- Monthly report
- Management of PPC campaign (Google & Baidu)
Third Party Expenses
The purchase of goods and services on behalf of the client are subject to industry standard 17.65% mark up. Other items not included in this Tariff can be quoted for separately according to client requirements.
Out of Pocket expenses and Government service taxes will be levied as applicable.
Other items not included in this Tariff can be quoted for separately according to client requirements. Please do not hesitate to request further information.
For a quote that addresses your specific requirements, please contact us using this form.