How we measure results
Tracking media coverage
The monitoring of press coverage is a key instrument that we offer to our clients.
EASTWEST is equipped with cutting edge monitoring systems to ensure that client AND competitor coverage is accurately tracked and reported.
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Balanced Scorecard
At EASTWEST PR, we define goals and we pro-actively report on the performance of our activities. To demonstrate the result of these activities, we closely monitor key performance indicators (KPI).
The results of our work are summarized in a Balanced Scorecard that gives a clear overview of the results.
Balance Scorecard (sample):
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Media scan (sample)
To stay on top of what media publish about your company, EASTWEST provides with daily or weekly Media Scan report.
Each report gives you the latest media coverage with a title, the publication name, a summary and a link to read the whole article.
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Microsoft Thailand chief Patama steps down
Bangkok Post – 19/03-11 01:00
Microsoft Thailand may witness dramatic changes this year after the departure of its current leader. An internal announcement from Microsoft Thailand yesterday said managing director Patama Chantaruck would step down.
…Narong Intanate, group CEO of ECS Holdings, a leading regional IT distributor. “This implies Microsoft Thailand will attempt to shift itself… |
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Sony Ericsson pushes Android
Bangkok Post – 17/03-11 01:00
Sony Ericsson is cutting the prices of Android phones by 20% in an attempt to achieve a double-digit share in smartphone sales in Thailand. The company aims to become a global leader in the fast-growing Android-based smartphone market, spurred by new multimedia entertainment applications to challen
…market, the company said. Sony Ericsson has appointed SET-listed Synnex Plc as its local IT distributor to expand the market. Suchit Leesa-nguansuk |
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BC-FL-INTCOMEX/BRIGHTPOINT
Yahoo! Philippines – 16/03-11 20:50
( BW)(FL-INTCOMEX/BRIGHTPOINT)(CELL.NASDAQ) Intcomex Signs Agreement to Enter into a Strategic Alliance with Brightpoint Intcomex, Inc, (“Intcomex”) signs agreement to enter into a strategic alliance with Brightpoint to accelerate its entry into the wireless devices market in Latin America Under t
…WIRE)–Mar. 16, 2011– Intcomex, Inc. a leading IT distributor focused solely on Latin America and the Caribbean today announced that it has signed… |
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Apple Recruits More Agents in China
Sinocast – 14/03-11 18:49
BEIJING, March 14, SinoCast — The three-year contract with China Unicom (Hong Kong) Ltd. (NYSE: CHU, SEHK: 0762, and SHSE: 600050) has not expired, when Apple Inc.
…exclusive agent in Mainland China. Earlier, rampant talks said that IT distributors Beijing Founder Century Information System Co., Ltd., Changhong… |
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Automated Systems in the mood to buy as growth remains steady
South China Morning Post – 12/03-11 06:21
Automated Systems, an information technology services provider for corporate clients, said it experienced steady growth in the nine months to December, and planned to seek merger and acquisition opportunities this year.
…IT infrastructure upgrade orders from one of Taiwan’s largest IT distribution companies, following a previous order in December. The company… |
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iPad 2 pricing likely to spark price war, boost tablet sales
Thai News Land – 08/03-11 10:53
The arrival of the Apple iPad 2 is expected to trigger a price war in the tablet computer market, as Apple is cutting the price of its first-generation model by 3,000 baht to sustain sales until the new model arrives.
…soon. Narong Intanate, group CEO of ECS Holdings, a Singapore-based IT distributor, said Apple’s move would prompt rivals to set lower prices to… |
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iPad 2 pricing likely to spark price war, boost tablet sales
Retail In Asia – 08/03-11 07:45
The arrival of the Apple iPad 2 is expected to trigger a price war in the tablet computer market, as Apple is cutting the price of its first-generation model by THB3,000 (USD98.
…arrives. Narong Intanate, group CEO of ECS Holdings, a Singapore-based IT distributor, said Apple’s move would prompt rivals to set lower prices to… |
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iPad 2 pricing likely to spark price war, boost tablet sales
Bangkok Post – 07/03-11 01:00
The arrival of the Apple iPad 2 is expected to trigger a price war in the tablet computer market, as Apple is cutting the price of its first-generation model by 3,000 baht to sustain sales until the new model arrives.
…soon. Narong Intanate, group CEO of ECS Holdings, a Singapore-based IT distributor, said Apple’s move would prompt rivals to set lower prices to… |
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