Not getting noticed in China yet?
Getting a headache when trying to design your China digital strategy? EASTWEST PR can get you started in a couple of weeks. We do the analysis, help select your key media, create branded accounts and start publishing on your behalf.
With our highly regarded team of national and international staff, our team combines the finest aspects of both Chinese and foreign talent and expertise, to give you the best possible exposure through the Chinese media.
Most popular services:
1. Microblogging: Influcencing the influencers:
Sina Weibo, 新浪微博 in Chinese, the equivalent of Twitter, delivers 25,000,000 tweets per day and counts 250 million users.
To gain visibiliy and influence in China, it is key to develop a solid presence on Sina Weibo, were journalists, industry influencers, analysts and bloggers are looking for information.
More than 5,000 foreign companies are already active on Sina Weibo. What is your strategy?
- Microsoft Technet: 37,000 followers
- Digital China: 11,600 followers
- Siemens: 13,270 followers
- IMF: 70,120 followers
- Bill Gates: 2,3 M followers
- Electrolux: 654,000 followers
Since 2009, EASTWEST has been getting its clients noticed in China using Sina Weibo.
Click here to contact us for a China Digital strategy proposal
To learn more about Sina Weibo, watch our Sina Weibo marketing presentation
EASTWEST PR also offers clients the ability to become Enterprise Verified on Sina Weibo allowing them access to new features and metrics outlined below:
This is a snapshot of one of EASTWEST PR client’s Sina Weibo home page:
(Click on the image to enlarge)
Click here to ask for a Chinese social media proposal
2. Increased online visibility with video news release
Online video marketing has become a key tool for the promotion of any message. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.
We can shoot, edit, translate, subtitle (in Chinese) and upload your video for you on Chinese video networks.
Here is an example of a client video news release localized with Chinese subtitles:
Watch other examples of our client’s online videos
3. Getting on top of Chinese search engines
Baidu is a search engine that had 4.02 billion searches during Q4 of 2010. We are able to help our clients rank on the front page of the search engine results page, as shown in the picture below:
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Want to know more? Let us know by clicking here and contacting us.