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Depending upon your point of view, blogs are either a free platform for self publicity without credibility or are the ultimate democratisation of communication, enabling the long awaiting One to Many revolution that has challenged the traditional influence of large media groups. As the medium, authors and audience become more sophisticated, the quality of the content and credibility of the blogosphere continue to grow.
Blog sites, like websites before them, have become a significant and permanent opportunity for companies to communicate directly to people about what is important to them without the filter of a third party. There are a growing number of CEOs who are using blogs to share their thoughts on industry issues, to create thought leadership and foster a personality for their organization at a time when voicemail, distance and scale threaten to separate the soul of the company from the heart of the consumer.
EASTWEST can establish, maintain and promote a blog presence for an individual or an organization. Our services include:
- Thinking through the tone and messaging for the blog
- Shortlisting names for the domain
- Registration of the domain
- Setting up the domain & domain mapping or forwarding
- Layout design and development
- Establishing photograph archives with links to the blog
- Content writing
- Posting and administration
- Syndication of content
- Podcasting
- Organizing google ads to generate revenue
- Blog Monitoring to survey what other bloggers are writing about you
Check out some examples of our current blog work:
We can also create a multi-media online presence for your company with webcasts and podcasts.
We would be delighted to hear more about your thoughts on our New Media tools and how you might want to use one for yourself or your organization. Please email pr@eastwestpr.com or call one of our offices today.
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