EASTWEST provides monitoring services for clients so that they know what is being written about them, their competitors, and the industry. This information is collected, analyzed and made available in real time in a dedicated secure on-line library and via customized e-newsletters.

The benefits to the client are that information is comprehensive, timely and aggregated at less cost than undertaking the task internally.

How it works:

Every day, researchers scan through a large number of print and electronic media looking for relevant information, and when it is found that information is placed into a dedicated content management system, called Connect. This content management system is hosted at www.eastwestpr.com and makes the information available to clients in real time as an archive and as an email summary.

Sources we monitor:

As a dedicated media relations agency EASTWEST knows which sources are the most important to track. We subscribe to all the major newspapers, consumer and trade magazines, e-newsletters, track via internet webcrawlers and also subscribe to Factiva, the Dow Jones Reuters service that has content from over 9,000 sources in Asia and around the world. For clients operating in specific vertical markets we will subscribe to the relevant media on their behalf as part of our service.

Tracks :

The EASTWEST monitoring Service covers the following tracks:

• Client
  •  press releases
  • press coverage
• Competitor
  •  releases
  • Competitor coverage
• Industry information

Search criteria:

Clients tell us what key words that they want our researchers to find. This can include, for example, looking for: company name, key technologies, competitors or governments.

File formats:

All information is posted to the content management system and is available in digital formats. If the article has been scanned then it is made available as a jpeg, if it has been clipped from sources that are already in text format, then the information is posted as text which makes it searchable. Clippings can be printed by the client with their own logo, forwarded to email recipients, or downloaded to paste into MS office applications. Video and audio files are stored in mpeg, .wmf, .wav or mp3 file formats.

Frequency:

Our researchers are constantly receiving, analyzing and posting information which is available in real time on the Internet or via email at client specified request, normally daily. As the content is all hosted on-line clients can access their archive at anytime, from anywhere by simply logging into www.eastwestpr.com

Service delivery:

MIS is available to clients in two ways: On-line dedicated library and customized email alerts.

+Library

All content found by our researchers is posted into a dedicated library for clients, which

can only be accessed by authorised users. In this library we post each track that we monitoring, including: client press releases, coverage, competitor information and industry news.

+Email

As part of our service we offer to distribute content in two formats:

-         Essential. Non personalized outlook email

-         Enhanced. Personalized email with clients logo in the e-newsletter with the added feature of tracking who has opened the email and viewed the information that they were sent.

Database management:It’s management:

As part of our core technology platform EASTWEST has a database management system called Connect that enables us to manage the database for a client. Clients can send us their contact list in excel and we will use that to issue the emails under the Essential or Enhanced options.

Security:

We ensure that only clients and their nominated guests can view relevant information held in the library. The MIS content is hosted at www.eastwestpr.com and each client is given a unique password and user id that enables only them to view their content by logging in at the home page. Upon receipt of an email the recipient clicks on the headline that they are interested in and it will take them to a log in dialogue box, into which they enter their user id and password. Correct details will take the user to their content area. The client contact will determine who has access to the Library by informing us of who needs a password, or who no longer is allowed to have one.

We would be delighted to send you information about the costs of monitoring. Please email pr@eastwestpr.com or call one of our offices to speak with a consultant about your needs.