Industry analyst firms like Gartner and Forrester are the most significant third-party influencers on business purchases. Today, three-quarters of businesses use analyst opinions when short-listing technology or telecoms solutions. According to Duncan Chapple, director of Lighthouse Analyst Relations (the largest analyst relations consultancy worldwide), a majority of CIOs have cited analyst research when preparing their business case, and almost half have decided on a vendor because of an analyst's recommendation.

EASTWEST has worked with Duncan Chapple since 2000 to build the region's strongest analyst relations service. Having combined their analyst relation practices, EASTWEST and Lighthouse together actively research more than 250 analysts across the Asia Pacific region. We help companies to build a strong rapport with analysts, and measure their progress. Our local roots, reflected in our network of offices in 13 Asian cities, ensure that spokespeople from outside Asia adapt to the unique needs of analysts in the region.

EASTWEST and Lighthouse can help your firm identify and engage analysts, and improve your analyst relationships measurably. Our services include:

• Identify
  Analyst Impact Modelling entails the identification of relevant analysts around the world who write on particular areas of focus, specific to the Asia Pacific region.
  
  
• Brief 
  We organise one-on-one briefings, teleconferences, webinars, and larger events with analysts. These activities aim to influence a focused group of analysts through building an in-depth understanding of your company, its strategies, and its services. Other services include the preparation of briefing documents, questions and answers, and post-event analysis.
  
  
• Engage
  EASTWEST offers a range of analyst advisory services aimed at firms that don't have full-time analyst relations staff in Asia Pacific. Our outsourced analyst relations services include the distribution of advisory notes, news releases, and newsletters, and handling interactions with analysts.
  
  
• Evaluate
  Our Analyst Relationship Audit includes conducting confidential interviews with analysts in your firm's target group in order to determine the current level of understanding that the region's analyst houses have of your firm.
  
  
• Network
  Our global events calendar consolidates information on hundreds of annual speaking opportunities involving analysts, providing appropriate avenues for you to build meaningful relationships.
  
  
• Track
  Our services include monthly tracking of reports planned by analysts, and providing advice on how their share of voice is shifting.
  
  
• Train
  Our proven portfolio uses highly-interactive training in small groups to develop communications skills of managers and spokespeople.
  
  
• Translate
  Materials can be translated into any Asian language including: Chinese (simplified and traditional), Korean and Japanese.

It you would like to know more about how to engage analysts, and what strategy would best fit your organisation, please email pr@eastwestpr.com, or call one of our offices today.