We believe that we can make a difference in the community, and build valuable relationships by doing so. We do this by direct involvement in projects with our time and with donations. Each year we adopt a pro bono client and maintain the EASTWEST scholarship.

EASTWEST has created scholarships for communications students at the MDIS and Singapore Polytechnic. These are cash grants and are our way of promoting the profession. In 2001 we pioneered this scholarship with the Institute of PR in Singapore.

In 2003 we were involved in the Garden City Fund, working on the subcommittee and acting as the MC for the launch at the Istana in Singapore.

For three years (2000 to 2003) we did pro-bono PR and Jim James was Vice President of Cybercare Kids in Singapore, a project to install computers into 14 children's homes' and teach children how to use the Internet.

In 2004 we volunteered our PR services to the Boys Brigade Sharity Gift Box, an annual event that gathers up gifts for the needy.

In 2006 we established the EASTWEST PR endowment fund under the Wee Kim Wee Legacy Fund to benefit students and faculty from the School of Communication and Information (SCI) at Nanyang Technological University (NTU). Over five years EASTWEST will contribute S$25,000.00, which will be matched 1:1 by the Singapore Government. The goal is to increase the awareness of the importance of sound public relations campaigns and to cultivate a more positive attitude and perception towards the role of public relations as an industry in Singapore.