In March of 2013, EASTWEST PR assisted The University of York in promoting their Beijing graduation ceremony celebrating the university’s 50th anniversary. EASTWEST PR came to the university with the idea of an online video combining interviews with university spokespeople, video from the ceremony, and attractive campus imagery. EASTWEST PR took care of all facets of the video’s production, including filming, editing, subtitle translation, and promotion through online video portals like Youku and social media sites like Weibo. The interview portion gave Hilary Layton, The University of York’s Director of International Relations, and Sarah Booth, International Recruiting Officer, a platform to outline the benefits of a quality UK education, convey the university’s commitment to China, and highlight their long record of success in cooperation with Chinese universities and other partners.

IEEE representative Ning Hua spoke at the 2012 Shanghai MP Summit on behalf of IEEE-SA about the latest smart grid trends and standards. EASTWEST PR suggested the video concept, arranged for its production, conducted the interview, uploaded the video to Youku, and promoted it through social media sites like Weibo and online portals, resulting in IEEE-SA’s most widely viewed video on the Chinese internet.

Former IEEE-SA President Chuck Adams discusses smart grid technology from a global perspective and the challenges the industry is facing. EASTWEST PR proposed the video to the client, advised on IEEE-SA on its messaging goals, arranged for production, conducted the interview, provided translated subtitles, posted it to video sharing sites like Youku, and promoted the video through online social media websites and portals.