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Multimedia release boosts online finance trading platform visibility

The Brief xCFD, the next generation online broker providing easier, faster, better and smarter online trading platform became the first forex-cfd broker accepting bitcoin on January 27 2014, aiming to provide better financial service for investors around the world. As the appointed PR agency of xCFD Limited, EASTWEST PR designed and issued one multimedia press […]

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University of Surrey’s 5G Innovation Center Official Opening

The Brief The University of Surrey opened its state-of-the-art 5G Innovation Centre (5GIC) on 15th September 2015, securing the UK’s role in leading the development of the next generation communications technology, 5G. Strategy To attract media’s interests in China, EASTWEST PR team used a variety of communication tools to maximize media attention. This included: Email interviews with […]

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ECI Telecom OMLT Product Launch Media Roundtable

          The Brief As the global provider of next generation network solutions, ECI Telecom announced its new product — the Optimized Multi-Layer Transport system (OMLT) as a highly unique and innovative concept in the industry in Nov 2011. Our Strategy EASTWEST PR assisted ECI Telecom in organizing a press briefing announcing […]

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1st British Motor Sport Festival launched in Beijing

Briefing The Inaugural British Motor Sport Festival (BMF) successfully launched on November 29th at Beijing Golden Port. Over 200 guests of drivers, instructors, media and car owners attended the opening ceremony. Five British Supercar Brands – Lotus, Morgan Motor Company, McLaren, Radical and the Mini Owners Club of China joined the Opening Parade with ­cars […]

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Briefing The UK’s largest-ever food and drink campaign, “Food is GREAT”, was officially launched on November 2 in Sanlitun, Beijing, organised by the British Embassy. Over 200 of Beijing’s leading culinary figures joined officials from UK Trade and Investment and media at the event at The Opposite House. As one of the campaign’s partners, the […]

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