Contributed articles can be trends, vision or white papers. They raise companies’ visibility and establish their authority in the industry or a specific subject matter.
Lead Time
- Lead time required for placement of a contributed article is a minimum of one month. Like press releases, contributed articles are best written by the product experts or subject matter experts themselves for effective use of time.
Activity Plan
- Step 1: Client provides a brief on company vision and positioning in the industry
- Step 2: EASTWEST finds opportunities to contribute bylined articles in trade or industry magazines
- Step 3: EASTWEST provides Client with opportunities and editorial guidelines (pre-approved topic, word count, editorial policies, resource person’s biography)
- Step 4: Client drafts or sends a ready article to EASTWEST for vetting
- Step 5: EASTWEST amends/ tweaks the article and incorporates Client messaging
- Step 6: Client approves the amended article
- Step 7: EASTWEST submits the article and coordinate editor’s feedback
- Step 8: EASTWEST monitors the article
Timeline
Results
Anticipated publication:
- Broadsheets: a few days to a couple of weeks
- Trade magazine: 1-2 months
Contact
Contact us for more information! We will respond within 24 hours.
