Category: Uncategorized
Follow me in the Tweetverse
Twitter is one of these must have tools when talking about social media. I stumbled upon an interesting article, which explained the dos and don’ts of the twittersphere. The article suggests that the major challenge companies face when engaging customers on a platform such as twitter is go get the right message broadcasted to the [...]
Why Every Small Business Should Be Using Video Promotion by Bob Cavanaugh
I came across a very interesting article from Bob Cavanaugh as he gives very good insights on the importance for small businesses to adopt the video culture. 2010 has been the year for online videos with businesses around the world adopting this new concept and embracing the efficiency of video promotion. Bob highlights that the [...]
Eyes and Ears on Social Media
On the average, I’m on Facebook one hour each day and slightly longer on weekends. I think this puts me in the category of “Moderate” user of this popular social networking site. Most mornings while sipping my coffee or waiting for my bus ride, I will hit the FB app on my Blackberry with a [...]
Subject: Intellectual property rights for Eastwestpr
Yesterday I received this email, and it prompts the question about protecting IP in China, even for the SME. A quick check with TransAsia Lawyers was reassuring; nearly. With changing laws for registration of domains in China getting legal advice can be reassuring.
PR Clinic Linkedin Group
Do you have a public relations problem that needs consultation? Are you boggled by social media and how to use it effectively for your PR? Do you wish there were on online resource that could answer all your questions? Visit the PR Clinic today for a consultation.
Movements in Singapore media
Raju Gopalakrishnan is the new chief of Reuters Singapore bureau. Neil Chatterjee recently moved to the Reuters Jakarta bureau. Shanti Morais stays committed in keeping Asian Channels alive under a different publisher. Michael Tham has taken over Derek Rodriguez’s duties as editor of Industrial Automation Asia (IAA).
Orient Europharma Selects EASTWEST to Promote Product Launch in Singapore
Orient Europharma (Singapore) Pte Ltd has partnered with EASTWEST Public Relations for an upcoming launch of a new product for men’s health. The hormone replacement therapy product is targeted for middle-aged men in Singapore. EASTWEST is tasked to organise an influencer’s launch activity to create awareness about the product and its benefits amongst target audiences. [...]
Singapore Office
EASTWEST PR in Singapore Tel: +65 6222 0306 Contact us by email Office map – Singapore
China Offices
Beijing EASTWEST PR in Beijing, China Tel: +8610 6582 0018 Contact us by email Office map – Beijing Shanghai EASTWEST PR in Shanghai, China Contact us by email Office map – Shanghai
中国的Web 2.0及公关角色
从社交网站到视频网站，中国版的Facebook,Twitter以及其他形形色色的网站迅速穿红，用其各自独特的方式满足着中国数亿的网民。 美国一位网络运营商说，“美国的各种Web2.0网站模式在中国都能找到相对应的本土化产品，美国只要推出一种新网站模式，不要了两个月，中国也准能有了。” 以下为各种类型网站中的代表性网站汇总。 社交网: •人人 •校内 •开心 •白社会 •若邻网 微博: •新浪微博 •Vikoo 博客类: •新浪博客 •搜狐博客 •博客中国 视频: •土豆 •酷6 •优酷 RSS订阅: •鲜果 •FeedSky •抓虾 网络相册: •ikaca •和讯相册 •天涯相册 百科: •互动百科 •百度百科 •搜搜百科 书签: •QQ书签 •新浪ViVi •365Key 评分评级： •大旗网 •大众点评网 互联网搭建起来的信息世界催生出消费者自发形成的媒体，也就是“消费者自主媒体”（Consumer-Generated Media）。而随着消费者自主媒体的快速发展，中国的市场营销也在发生悄然变化，传统市场营销开始向网络市场营销倾斜。据新营销杂志报告显示，国内外众多企业近年来在不断加大网络营销的投入，已经开始积极尝试利用Web 2.0工具进行各种层次的网络营销。无论是今年年初索尼笔记本结合邮件,还是相宜本草坚持多年的明星产品网上社区推广的实践，都是看中了网络传播的重要作用。然而，真正能利用好网络营销的公司又是寥寥无几。、 总体来看，目前企业进行网络营销仍以发布信息的数量作为衡量营销效果的标准，投入的营销费用转变为网络上海量的“灌水”。很多企业委托公关公司将企业信息不断地在消费者社区传递。这些信息往往侧重于厂商的诉求，广告色彩偏浓，在论坛、社区网民自由交流的地方很容易受到排斥，也容易被删除，这种让受众反感的传播手法导致的结果是南辕北辙。投入总是要看到回报的，为了不让发出去的信息石沉大海，很多公关公司雇用“水军”进行网络顶帖，通过枪手配合炒作。但最后，消费者却对企业发布的信息敬而远之，网络营销陷入自娱自乐的尴尬境地。 经过各种失败后，人们渐渐明白，网络营销除了追求量之外，还应当看中质。公关活动中可以通过意见领袖引导和推动网络上‘沉默的大多数’消费者对品牌的认可。网络上不发言的网友占据了大多数，但是他们会以周围圈子的意见作为参考，对自己的购买行为做出决策。此时意见领袖起到了主导作用。 根据所属行业和圈子的差别，可以把意见领袖大致划分为行业专家、时尚引领者、资深产品使用者三类，他们都在相应的领域拥有足够的话语权，并且可以影响周围圈子中“沉默的大多数”。关于此方面更多的讨论，请见Social Media Influencers are not Traditional Influencers。
