Category: Uncategorized
Tudou, Youku copyright battle intensifies
Two Chinese online video-sharing giants, Youku.com Inc and Tudou Holdings, escalated their fight over copyright infringements yesterday, which reflects increasing importance of video copyrights for Chinese Internet companies. “So far, Youku hasn’t removed the entertainment shows for which we own the copyright,” a Tudou public relations executive, who spoke on the condition of anonymity, told [...]
Marketing Budget Trends for B2B Firms
Inevitably, B2B firms are restricted by their marketing budget. Recently with the development of technology and opportunities in social media, B2B firms have found new ways to promote their business online.
18 Weibo Tips That You Must Know (II)
18 Weibo Tips That You Must Know (II) Search for industry keywords, find out ongoing discussions and join them. For example, if you are a car company, you can search for “Want to by a Cruz?”. By doing this you can find out your potential customers and build your relationships with them. Interact with your [...]
Online video statistics
In December 2010, 88.6 million people watched watched online video on an average day, up 32 percent from December 2009. A research conducted by Forbes found out that 59 % of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online [...]
Differences between Google and Baidu
To enter the Chinese market, companies need to be familiar with the online tools available. If used wisely, search engines marketing can quickly increase a business’ online visibility and generates sales. In this post we outline a few differences between Google and Baidu. 1. Different companies. Baidu is the largest search engine company in China [...]
How Social Media Monitoring Can Grow Your Business
In this video Social Media Examiner interviews Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6. Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities. You’ll find out why social media is the new [...]
China 12th FYP: a unique opportunity for foreign companies
China’s 12th Five Year Plan will support Strategic Emerging Industries (SEIs) that will gain full financial and regulatory support. Many of thses SEIs are geared towards…
Smaato appoints EASTWEST PR
EASTWEST PR Singapore was chosen by Smaato, a leading mobile ad optimiser and mobile advertising company, to announce its success in raising $7-million venture capital round from EDB Investments and aeris CAPITAL. The new funds will help extend Smaato’s presence in Asia, particularly in Singapore, a digital advertising hub in the region. EASTWEST specialises in [...]
Navigating 2011 as Connectors
Listing down resolutions is a routine for many at the start of every year. Social networking sites, particularly Facebook walls, were flooded (and still are) with 2011 resolutions. Losing weight still ranks number one in NY resolution – in my circle of friends, that is. Some of the very Facebook-oriented NY resolutions I’ve read include [...]