Category: SEO/SEM
Multinationals turn to Weibo marketing in China
Sina Weibo is a social media used by 250 million people in China, including journalists, business owners and university professors. In this presentation, we explain how to use weibo to promote a business in China.
Baidu adjusted search algorithm by integrating micro-blog content
Google and Bing have already claimed that they considered the links from Twitter. It won’t be too long before we hear Baidu is also considering links from social networks as part of its ranking algorithm. Baidu users can now update their microblogs from the Baidu’s microblog application which links to the microblogging service on Tencent, [...]
Social media doesn’t replace traditional SEO. It helps it.
Many have tried to measure the impact of social media content on search engines rankings. Some have even believed that tweets would be enough to build a solid page rank. Although social media content like tweets, Google+ updates adds weight to a web page, we need to keep in mind that modern search engines take [...]
Use of Social media by Asia’s leading companies
Read the results of a research on corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies
Linkedin for B2B: 8 good reasons to use it
With new features like the company profiles, the product/service pages or online job ads, LinkedIn is invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners.
China digital marketing resources
This article give you everything you need to get your China online media strategy up and running. Chinese Video Sites, Chinese Social Media Sites, Chinese Q&A Sites, Chinese Microblogs, etc.
China marketing lessons: 14 best Chinese social networks
An overview of China’s most popular social networks. Major changes are happening on the Chinese internet and the best players are now fighting for survival and growth. Online marketing in China requires a clear understanding of the profile of these new media.
A New Stage SEO
Summary: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO specialist, [...]
A Case Study on SEO from Sina Weibo
According to a case study on Sina Weibo SEO, ‘Take the shot and save our senior single ladies”, a user on Sina Weibo, dramatically got more than 6000 fans within 2 days. Let’s take a look of how this user ‘take the shot’ got more the 6000 fans within 2 days.
