It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your press release noticed and read instead of others’.
Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China.
Nissan unveiled its newest leading-edge ZEOD RC this year at Le Mans 24 Hour auto race in France. Prior to that, the company utilized an integrated marketing program to accompany the debut of the ZEOD RC with a mix of well-timed public technology demos, digital and social media marketing. Come check out what Nissan has done!
As many people recognize the potential of the Chinese market and try to start their businesses in China, there are some things they have to know prior to entering the market. Come check them out!
digest of the B2B 2012 global survey based on the answers of 700 executives involved in the decision making process. Main characteristics of the purchase process in China compared to Europe and North America.