It is a B2B event, what business does a PR agency have there? Many do not realise the importance of PR in a B2B event and the difference it can make to help the company stand out in the midst of the jumble. Standing out during the event is the only sure-fire method to maximise ROI.
Social media is a double-edged sword. On one hand its immediacy lets organizations interact with stakeholders almost instantaneously; on the other hand, when a crisis happens on social media, it can spread like wildfire before the organization has a chance to react.
March 15th may not normally stick out on your calendar, but each year on this day China recognizes World Consumer Rights Day. China Central Television (CCTV), a state-run media behemoth, hosts an extremely popular primetime special with the purpose of exposing and shaming businesses they believe are violating consumer rights. In the past few years, [...]