It is a B2B event, what business does a PR agency have there? Many do not realise the importance of PR in a B2B event and the difference it can make to help the company stand out in the midst of the jumble. Standing out during the event is the only sure-fire method to maximise ROI.

Social media is a double-edged sword. On one hand its immediacy lets organizations interact with stakeholders almost instantaneously; on the other hand, when a crisis happens on social media, it can spread like wildfire before the organization has a chance to react.

The Dumb Ways to Die video began its circulation on social media sites in mid-November 2012 and went viral worldwide.The quirky campaign has succinctly achieved worldwide success in conveying a heavy message of warning to the public in a light-hearted way.

Having a social media account or using social media platforms does not make you social media savvy. Furthermore, businesses have to keep in mind that social media is not advertising.

March 15th may not normally stick out on your calendar, but each year on this day China recognizes ­World Consumer Rights Day. China Central Television (CCTV), a state-run media behemoth, hosts an extremely popular primetime special with the purpose of exposing and shaming businesses they believe are violating consumer rights. In the past few years, [...]