March 15th may not normally stick out on your calendar, but each year on this day China recognizes ­World Consumer Rights Day. China Central Television (CCTV), a state-run media behemoth, hosts an extremely popular primetime special with the purpose of exposing and shaming businesses they believe are violating consumer rights. In the past few years, [...]

Are you a meat-lover? If the answer is yes, you should definitely have tried IKEA’s signature Swedish meatballs at the local outlets. Not only is the world’s biggest furniture retailer famed for its innovative and minimalistic design, but also its in-store cafeteria that serves traditional Swedish delights. Just a while ago, this well-adorned bistro landed [...]

In this post, we offer you a digest of the latest B2B marketing trends on tactics such as webinars, marketing automation, mobile marketing and tradeshows. The source is Holger Schulze‘s 2013 survey  on about B2B lead Generation Trends. These findings are not Asia/China specific but they reflect most of the best modern practices in B2B marketing. [...]

During Friday’s learning huddle, the team sat together to analyze EASTWEST’s website traffic over the last three months. It is interesting to see that an increasing percentage of traffic comes from mobile devices among which iPad, iPhone and Samsung Galaxy II are the most used mobile devices. It’s not difficult to understand this phenomenon. China [...]

The weakening global demand and anti-dumping policies in the US might eventually lead to bankruptcy of those China’s Solar companies. To save the ailing solar industry, the National Bureau of Energy launched a series of policies to shore up solar companies.