Category: China digital media
Outline of China’s Broadcasting Industry
Many of you have been asking about the structure of the broadcast/media industry in China. This post gives some insight into the roles and responsabilities of the official policy makers in China. China adopts a mechanism of segregated operation and augmented supervision of each industry. The State Administration [...]
Weibo For Business To Launch New Features
At the end of this March, Sina schedules to release a new version of Weibo for Business, which will offer a series of upgraded features.
Multinationals turn to Weibo marketing in China
Sina Weibo is a social media used by 250 million people in China, including journalists, business owners and university professors. In this presentation, we explain how to use weibo to promote a business in China.
Social Media Trends and Predictions
“Social media will create Ad Agency disintermediation”, “Google will pagerank and map peoples influence” In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.
Top 5 chinese online influencers
In China, getting your message across often means finding the right influencers (影响者）. In this post, we introduce 5 key internet personalities in China.
Use of Social media by Asia’s leading companies
Read the results of a research on corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies
Renren for business?
Is Renren an appropriate platform for B2B marketing? My first answer would be a straight “no” for a least 3 reasons:
RenRen’s target audience is made of …
China digital marketing resources
This article give you everything you need to get your China online media strategy up and running. Chinese Video Sites, Chinese Social Media Sites, Chinese Q&A Sites, Chinese Microblogs, etc.
China marketing lessons: 14 best Chinese social networks
An overview of China’s most popular social networks. Major changes are happening on the Chinese internet and the best players are now fighting for survival and growth. Online marketing in China requires a clear understanding of the profile of these new media.
A New Stage SEO
Summary: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO specialist, [...]
