Category: Case Studies
Avnet-Huawei
Briefing EASTWEST Public Relations assisted in media relations work for a signing ceremony by Avnet Technology Solutions and Huawei Technologies Co. Ltd, in Beijing. The objective was to raise Avnet’s profile in China and foster close relationships with both foreign and local media. 106 media clips were generated within 14 days Our Strategy To [...]
The University of York
EASTWEST Public relations was contracted by The University of York on November 3, 2009 to provide the following services for The University of York China graduation ceremony on April 17, 2010.
"A successful showroom launch: An energy solution company's first steps in China."
EASTWEST Public Relations was appointed by V-KOOL International, a globally recognized leading provider of daylight harvesting and energy efficiency solutions, to support its IQue showroom launch in Beijing on October 25, 2007.
"Not Just a Seminar: High-profile supporting organisations and key attendees ensure resounding success."
EASTWEST Public Relations collaborated with the State Administration of Radio, Film and Television (SARFT) to manage a content protection seminar for Verimatrix, centered on the China Multimedia Mobile Broadcasting (CMMB) mobile TV broadcasting standard in Beijing on November 7th, 2008.
"The Digital Difference: Using the power of digital media to further NZTE's reach."
EASTWEST Public Relations created and now manages an innovative marketing platform called a ‘Hosted Press Centre’ for New Zealand Trade and Enterprise (NZTE), the New Zealand government’s national economic development agency.
"Connecting with the Chinese Media: Raising MPG's profile in the Middle Kingdom." GREAT
MPG, an international media service group dedicated to establishing relevant points of contact between brands and consumers in order to obtain optimal business results, appointed EASTWEST Public Relations in 2007 to raise MPG’s profile in Greater China via media and strategic marketing plans.
"A Global Visibility Quest: Creating local and foreign broadcast."
EASTWEST Public Relations provided media relations for Inmarsat, a leading provider of global mobile satellite communications services, from 2004-2008. The primary objective was to help the company gain visibility on regional and in-country level using local and foreign broadcast, print and on-line media as key channels.
“Using the Media Vehicle to Drive a Chinese Magazine Abroad."
EASTWEST Public Relations was appointed to support the launch of Chinese National Geography’s English Edition (中国国家地理), the first Chinese geography magazine to reach an international audience. The launch included the planning and hosting of a launch party in Beijing on April 21st, 2009 and the organization and execution of a media tour of the Henan Province from April 22nd to April 25th, 2009.
Targeting a B2B audience: Simplifying the Complicated and Making the 'High-Tech' 'High-Interest
Mobile TV chipmaker Telegent Systems appointed EASTWEST Public Relations to raise both the company’s profile in Asia and the concept of free-to-air mobile television. With a myriad of mobile TV standards and the accompanying packages, Telegent needed to get the message across of the simplicity of its free-to-air mobile TV chips with a primarily B2B target audience.
Cards Asia 2010 for Terrapinn
Terrapinn, a global B2B media company and major trade events organiser, appointed EASTWEST Public Relations to promote Cards Asia as a leading smart cards and payments industry show in Asia. Terrapinn wanted to raise the profile of the individual brands (events) and collectively, to increase awareness on the three-in-one conference and exhibition in Southeast Asia.
