Category: Insights
18 Weibo Tips That You Must Know (I)
18 Weibo Tips That You Must Know (I) Worry about your weibo’s (microblog) poor follower population? Feel confused about how to microblog? Here we have 18 tips about microblogging that you have to know. Post your microblogs at the right time. Generally speaking, weibo users are active from 10 a.m. to noon and from 10 [...]
A New Stage SEO
Summary: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO specialist, [...]
What Media Archetype Are You?
1 minute to discover which media archetype you belong to with this poll. What they found is a helpful paradigm for how pay-TV…
The Digital PR Spin Cycle.
The Digital Spin Cycle doesn’t refer to washing dirty laundry with clean PR, but rather the process of a content centric approach to digital communications.
A Poor Man’s Guide to Finding Influencers.
The primary challenge of successful social media is being able to listen and communicate with the broader community. This requires knowing who your community is, and where to find them online. To do this, engaging top influencers is essential, but how do you find them?
Japan is working hard towards recovery – TrainTracks MD
I am sharing an email I recently received from Ms. Yukiko Harada, managing director of TrainTracks, a Tokyo-based marketing agency and a good friend and partner of EASTWEST PR. Yukiko-san shares hers and her fellow Japanese’s optimism on Japan ‘s recovery after the recent disasters in the northern part of the country. She appeals to [...]
Is your CSR strategy adapted to China's changing business landscape?
Today, companies that are experiencing growth in line with China’s GDP (e.g. +8%) are those that have learned to manage multiple-stakeholder relationships with government, consumers and communities. Thus creating CSR strategy for your business in China means that you have to take into account more elements than just ‘doing something good’.
Three Ways of Cementing Relationships with Journalists
The Best Practice of EASTWEST PR in Building Good Relationships with Media By Jie Ann Relationships with journalists are a long-term investment. Based on years of understanding and experience, we’d like to provide three simple yet critical principles in terms of building and maintaining good relationships with journalists. Respect for Journalists & Reporters PR practitioners [...]
How to Manage your Online Reputation
Reputation management. That’s the driving force behind almost any PR effort. As PR practitioners, we understand how the process of online reputation management is governed by three laws; Monitoring what is being said about your company Addressing all that is said about your company, both positive and negative Building your online presence Here are some tips [...]
