Category: Insights
Social Media Trends and Predictions
“Social media will create Ad Agency disintermediation”, “Google will pagerank and map peoples influence” In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.
Take initiatives – Three ways to secure more media coverage of events by yourself
Undoubtedly for PR professionals “pitch” media to attend an event, and the follow-ups afterwards for media coverage is a “routine step” in traditional PR method, however with the help of various tools online we can easily discover and secure media coverage by ourselves…
Top 5 chinese online influencers
In China, getting your message across often means finding the right influencers (影响者）. In this post, we introduce 5 key internet personalities in China.
Steve Jobs: The Legacy
When word was tweeted, wall posted and announced Wednesday night that Apple co-founder and tech titan Steve Jobs had lost his long battle with pancreatic cancer, it shook the world, as Mac fanatics took to every social media engine available to pay respects.
Social Media: The future of Social Media Monitoring
Brian Solis talks with Marcel LeBrun, SVP and GM of Salesforce Radian6. A serial entrepreneur, he has raised over $100 million in financing, completed an IPO on the Nasdaq and TSX, and headed up an acquisition by a publicly traded company. Radian6 is now a salesforce.com company.
Sina Weibo on The Economist
The Economist, the English-language weekly news and international affairs publication, largely renowned as the leading news magazine which strives to take part in the severe contest for pressing forward human intelligence against ignorance, seems to start recognize the phenomenal Chinese microblog server Sina Weibo. On one of the articles on its June 18th, 2011 issue [...]
18 Weibo Tips That You Must Know (II)
18 Weibo Tips That You Must Know (II) Search for industry keywords, find out ongoing discussions and join them. For example, if you are a car company, you can search for “Want to by a Cruz?”. By doing this you can find out your potential customers and build your relationships with them. Interact with your [...]
18 Weibo Tips That You Must Know (I)
18 Weibo Tips That You Must Know (I) Worry about your weibo’s (microblog) poor follower population? Feel confused about how to microblog? Here we have 18 tips about microblogging that you have to know. Post your microblogs at the right time. Generally speaking, weibo users are active from 10 a.m. to noon and from 10 [...]
A New Stage SEO
Summary: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO specialist, [...]
What Media Archetype Are You?
1 minute to discover which media archetype you belong to with this poll. What they found is a helpful paradigm for how pay-TV…