Category: Industry news
Best Marketing Ads in China For 2011
Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. It is run by the Thoughtful Media Group and produced by Normandy Madden.
Why traditional advertising doesn’t work on Internet?
“The problem is the message, and the fact that it is not trusted, not wanted, and not needed”. Ad revenues of traditional print media is declining. The ultimate failure of broadcast media advertising is likewise becoming clear as…
A New Stage SEO
Summary: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO specialist, [...]
Microsoft in China: potential and threats
Microsoft’s fight against software piracy in China reaches a new level. In this video post, Jake Lee address the issue of the future of…
Travel In Time At IEEE's Technology Time Machine Symposium June 1-3 In Hong Kong
Come travel in time at the IEEE”s Technology Time Machine Symposium from June 1-3 in Hong Kong. This first of its kind event covering future technologies consists of a series of tutorials on a select set of potentially high-impact emerging technologies, their current state of maturity and scenarios for the future.
Software Piracy hits record high of $59 billion according to CNET News
Global Software piracy has reached a record figure of $59 billion last year according to a new study conducted by the Business Software Alliance. That figure represents a 14 percent increase compared with 2009 and doubling since 2003 , the trade group said today. Forty-two percent of PC software was pirated worldwide last year, the [...]
Aquatech 2011 to be held in Shanghai
Aquatech, a leading trade exhibition for process, drinking and waste water will be held in Shanghai from the 1st to the 3rd of June, 2011. EASTWEST PR will be attending with clients and we’re able to help you as well. If you have any questions, comments or want to show support don’t hesitate to contact [...]
Morgan Cars Shown at British Ambassador's Residence in Beijing
To commemorate the Royal Wedding on April 29, 2011, EASTWEST PR Director Jim James was invited to showcase his Morgan Roadster at the British Ambassador’s residence in Beijing. People flocked from all over to take pictures in front of the spectacular piece of auto engineering that can go from 0-60 MPH in 5 seconds flat. [...]
State of the News Media and PR Firms
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print. Tom Rosenstiel, the director of [...]
Online video statistics
In December 2010, 88.6 million people watched watched online video on an average day, up 32 percent from December 2009. A research conducted by Forbes found out that 59 % of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online [...]