Category: Getting noticed!
Twitter: How Twitter is Empowering Businesses
In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline.
Marketing: How Content Marketing Builds Trusted Relationships
In this video, C.C Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships.
Social media doesn’t replace traditional SEO. It helps it.
Many have tried to measure the impact of social media content on search engines rankings. Some have even believed that tweets would be enough to build a solid page rank. Although social media content like tweets, Google+ updates adds weight to a web page, we need to keep in mind that modern search engines take [...]
Use of Social media by Asia’s leading companies
Read the results of a research on corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies
8 Reasons Why You Should Use a PR Agency
No matter how small or large your company is, Public Relations (PR) is an important tool for any business to stay competitive in any industry sector.
How to get your Facebook profile at the top of Google
You can use Facebook and Google to make yourself more marketable if you use them in the right ways. Facebook profiles are perfect pieces of content to easily boost up to the top of Google- a great way to bolster your online reputation.
Renren for business?
Is Renren an appropriate platform for B2B marketing? My first answer would be a straight “no” for a least 3 reasons:
RenRen’s target audience is made of …
Public Relations Candidates FAQs
This set of Public Relations FAQs, answered by director at EASTWEST PR Jim James covers some questions a new hire might have after joining an agency or deciding which agency to join.
Public Relations Agency Billing FAQs
Jim James, director at EASTWEST Public Relations answers your public relations agency billing questions. How is billing normally handled in a public relations agency?
Linkedin for B2B: 8 good reasons to use it
With new features like the company profiles, the product/service pages or online job ads, LinkedIn is invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners.
