Category: Getting noticed!
Weibo For B2B Businesses
Already familiar with Weibo? Want to know how it can be used to help your business grow in China? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel.
PR FAQs Reaches Over 2000 Viewers On iTunes
In this post we look at how the Public Relations FAQs video series received over 2000 views in just a few short months.
Why traditional advertising doesn’t work on Internet?
“The problem is the message, and the fact that it is not trusted, not wanted, and not needed”. Ad revenues of traditional print media is declining. The ultimate failure of broadcast media advertising is likewise becoming clear as…
Social Media Trends and Predictions
“Social media will create Ad Agency disintermediation”, “Google will pagerank and map peoples influence” In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.
Take initiatives – Three ways to secure more media coverage of events by yourself
Undoubtedly for PR professionals “pitch” media to attend an event, and the follow-ups afterwards for media coverage is a “routine step” in traditional PR method, however with the help of various tools online we can easily discover and secure media coverage by ourselves…
Twitter: How Twitter is Empowering Businesses
In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline.
Marketing: How Content Marketing Builds Trusted Relationships
In this video, C.C Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships.
Social media doesn’t replace traditional SEO. It helps it.
Many have tried to measure the impact of social media content on search engines rankings. Some have even believed that tweets would be enough to build a solid page rank. Although social media content like tweets, Google+ updates adds weight to a web page, we need to keep in mind that modern search engines take [...]
Use of Social media by Asia’s leading companies
Read the results of a research on corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies
8 Reasons Why You Should Use a PR Agency
No matter how small or large your company is, Public Relations (PR) is an important tool for any business to stay competitive in any industry sector.