Category: Agency management

Network security vendor TippingPoint has renewed partnership with EASTWEST Public Relations. Under the new deal, EASTWEST will represent TippingPoint not only in Singapore but also in Hong Kong and China. Another key component of the ongoing relationship is the use of EASTWEST-developed online PR management solution, AgencyIntheCloud (AITC). AITC provides TippingPoint client an instant access [...]

EASTWEST Public Relations is looking for an Executive Associate to work with interesting B2B clients to create and implement regional traditional and new media strategies. Role responsibilities The Executive Associate role operates at three levels: • Ensuring that the strategy is effectively project-managed in line with the client agreement. • Feeding back into the team [...]

It’s very difficult to be a team these days when the players are rarely on the same pitch, and often not even in the same stadium. We build virtual teams by a common vision, task lists and almost endless number of digital tools for collaboration and communication.  How can we make the most of the [...]

At EASTWEST we make a big effort to be in alignment internally, but it is also very important for clients to ensure that our consultants are in alignment with their vision, priorities and bottlenecks. One of the best ways to maximise your return on investment in the fees of the agency is to make sure that [...]

My goal was to build the KM platform before expanding EASTWEST regionally, and this has, in my view, been a core component in our success in China.  The perennial question of technology is whether to buy or build. In my experience it is imperative to map the entire processes and identify all the content formats [...]

I was struggling for direction in building our KM platform when renown Indian author Madan Mohan Rao passed me his tome on the subject which illustrated the concept of 3C’s: Content, Computation and Collaboration. Three intersecting circles with step sequence numbers gave me the visual clue for attempting to transform EASTWEST PR from a group [...]

In their book ‘The Starfish and the Spider’[1] Ori Brafman and Rod A. Beckstrom review history and find that the ‘leaderless’ organization has always been a force to be reckoned with, from Jeronimo to Che Guavara to Al Queda, their strength drawn from a talismanic visionary who inspires a common belief in their followers, operating [...]