Category: Agency management
Why the American PR agency model doesn't work in China
Ms. Lazarus, chairman of WPP’s Ogilvy wrote in Ad Age recently bemoaning the demise of the Agency-Client relationship in Ameria. In China relationships are still pivotal. The competition and short termism of the US market is opposed by the lack of quality consultants and need for education in China. As we are all in the communication business, it is time that we work together to ensure our clients understand the differences; it is one of the biggest issues international PR agencies face.
PR jobs in Beijing. EASTWEST Public relations recruits
Due to business growth, EASTWEST PR is currently recruiting 3 staffs for its office in Beijing.
Join our team of PR and online marketing professionals.
We are looking for local staff fluent in English and Chinese.
Check out our current openings!
2010, what a wonderful year!
2010 has been the year for online videos with businesses around the world adopting this new concept and embracing the efficiency of video promotion. in 2009, there were already 33.2 billion views of videos made for the internet.
In 2010, Eastwest PR has produced, edited and published more than 20 online videos on both Western and Chinese online video networks.
Wanted: online marketing specialist | Beijing
EASTWEST PR is looking for a native Chinese candidate who has experience working in a marketing environment and has good working knowledge of the main social networking sites as well as a passion for the web and digital marketing.
PR in China as Costly as California
We hired a new person in Beijing today. Every time I hire someone new it raises the question of why it is as expensive to hire a graduate from Beijing as one from California. This is both confusing to clients who perceive China as a ‘low cost’ outsourcing market and a challenge from a business-owner’s perspective.
IPv6: The Second Coming of the Digital Apocalypse?
Origins T’was the year 1999. The World was in utter chaos. The new millennium was just looming round the corner, and people were in panic, frantic about the mysteries of the unknown future – “Y2K”. While the superstitious turned to Nostradamus and his prophecies of Doomsday, techies were dealing with an apocalypse of their own [...]
EASTWEST PR Celebrates 15 Years of getting clients noticed
New identity reflects integration of digital content services Beijing|Singapore: June 15 2010. EASTWEST PR, a leading independent public relations firm, celebrates 15 years of service and launches a new identity to reflect a tightly integrated traditional and digital approach to getting clients noticed in Asia Pacific. Established in June 1995 in Singapore by managing director [...]
Victorian Periodicals, Slideshare and the need for a Social Media Policy
Social media has brought about the kind of self publishing revolution experienced in Victorian England, but instead of standing on a soap box to broadcast our news, distribution is universal and instant therefore requiring effective social media guidelines for companies and their agencies. The availability of low cost printing and an educated middle class in [...]
MetraTech Appoints EASTWEST for Southeast Asia
MetraTech Corp., the innovative charging, billing, settlement and customer care product provider recently appointed EASTWEST Public Relations as its PR agency in Southeast Asia. EASTWEST will work hand in hand with MetraTech to create awareness about its the company and its services in the Asia sub-region via a media and analyst relations campaign. Keith Brody, [...]
TippingPoint Enhances PR with AgencyInTheCloud
Network security vendor TippingPoint has renewed partnership with EASTWEST Public Relations. Under the new deal, EASTWEST will represent TippingPoint not only in Singapore but also in Hong Kong and China. Another key component of the ongoing relationship is the use of EASTWEST-developed online PR management solution, AgencyIntheCloud (AITC). AITC provides TippingPoint client an instant access [...]