Case Studies
IEEE@SGWF 2011
Attracting Media Attention: Communication of new partnership to raise company’s profile Avnet, Inc. enlisted EASTWEST PR to manage a public relations campaign surrounding the signing of the exciting new partnership agreement between Avnet Partner Solutions and Hewlett Packard for the ASEAN region…read more Birth of the Britsh Business Awards: Creating awareness of British Business in [...]
Irdeto’s Image At TelkomVision Press Conference In Indonesia Viewed Highly
Attracting Media Attention: Communication of new partnership to raise company’s profile Avnet, Inc. enlisted EASTWEST PR to manage a public relations campaign surrounding the signing of the exciting new partnership agreement between Avnet Partner Solutions and Hewlett Packard for the ASEAN region…read more Birth of the Britsh Business Awards: Creating awareness of British Business in [...]
Bayer Crop Science’s ONE Strategy Sown With EASTWEST PR
Bayer CropScience strives to be the global innovation leader, discovering new approaches and providing sustainable crop solutions from seed to harvest and beyond. At the time of EASTWEST’s hiring, Bayer CropScience was going through internal restructuring with the goal of aligning themselves more with their ONE strategy. EASTWEST PR was hired as an external agency to optimize their internal communications network in APAC as well as assist in the alignment of the ONE strategy.
Promoting Avnet Technology Solutions in Asia Pacific
Attracting Media Attention: Communication of new partnership to raise company’s profile Avnet, Inc. enlisted EASTWEST PR to manage a public relations campaign surrounding the signing of the exciting new partnership agreement between Avnet Partner Solutions and Hewlett Packard for the ASEAN region…read more Birth of the Britsh Business Awards: Creating awareness of British Business in [...]
Irdeto Becomes a Stronger Presence in the Chinese Media through Proactive PR Strategies
Through working with EASTWEST PR, Irdeto’s presence in the Chinese has increased through proactive public relations. A very notable example of this is Irdeto’s attendance of CCBN 2011.
Protected: Promoting business in Asia Pacific: Avnet TS
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Irdeto @ CASBAA
Irdeto is one of the most advanced software security and media technology company in the world. EASTWEST Public Relations was commissioned by Irdeto to take charge of regional public relations and ultimately to raise the business image in Asia’s market through building the relations with the general and trade media in APAC region. For CASBAA case, EASTWEST presented for on-site arrangement and media management.
Edison Capital Partners
EASTWEST Public Relations was commissioned by Edison Capital Partners to promote the 100-million-dollar brokered loan amongst Chinese and English language press. The objective was to raise the company’s profile in China’s financing sector and develop opportunities for visibility.
Avnet-Huawei
Attracting Media Attention: Communication of new partnership to raise company’s profile Avnet, Inc. enlisted EASTWEST PR to manage a public relations campaign surrounding the signing of the exciting new partnership agreement between Avnet Partner Solutions and Hewlett Packard for the ASEAN region…read more Birth of the Britsh Business Awards: Creating awareness of British Business in [...]
The University of York
EASTWEST Public relations was contracted by The University of York on November 3, 2009 to provide the following services for The University of York China graduation ceremony on April 17, 2010.
"A successful showroom launch: An energy solution company's first steps in China."
EASTWEST Public Relations was appointed by V-KOOL International, a globally recognized leading provider of daylight harvesting and energy efficiency solutions, to support its IQue showroom launch in Beijing on October 25, 2007.
"Not Just a Seminar: High-profile supporting organisations and key attendees ensure resounding success."
EASTWEST Public Relations collaborated with the State Administration of Radio, Film and Television (SARFT) to manage a content protection seminar for Verimatrix, centered on the China Multimedia Mobile Broadcasting (CMMB) mobile TV broadcasting standard in Beijing on November 7th, 2008.
"The Digital Difference: Using the power of digital media to further NZTE's reach."
EASTWEST Public Relations created and now manages an innovative marketing platform called a ‘Hosted Press Centre’ for New Zealand Trade and Enterprise (NZTE), the New Zealand government’s national economic development agency.
"Connecting with the Chinese Media: Raising MPG's profile in the Middle Kingdom." GREAT
MPG, an international media service group dedicated to establishing relevant points of contact between brands and consumers in order to obtain optimal business results, appointed EASTWEST Public Relations in 2007 to raise MPG’s profile in Greater China via media and strategic marketing plans.
"A Global Visibility Quest: Creating local and foreign broadcast."
EASTWEST Public Relations provided media relations for Inmarsat, a leading provider of global mobile satellite communications services, from 2004-2008. The primary objective was to help the company gain visibility on regional and in-country level using local and foreign broadcast, print and on-line media as key channels.
“Using the Media Vehicle to Drive a Chinese Magazine Abroad."
EASTWEST Public Relations was appointed to support the launch of Chinese National Geography’s English Edition (中国国家地理), the first Chinese geography magazine to reach an international audience. The launch included the planning and hosting of a launch party in Beijing on April 21st, 2009 and the organization and execution of a media tour of the Henan Province from April 22nd to April 25th, 2009.
Targeting a B2B audience: Simplifying the Complicated and Making the 'High-Tech' 'High-Interest
Mobile TV chipmaker Telegent Systems appointed EASTWEST Public Relations to raise both the company’s profile in Asia and the concept of free-to-air mobile television. With a myriad of mobile TV standards and the accompanying packages, Telegent needed to get the message across of the simplicity of its free-to-air mobile TV chips with a primarily B2B target audience.
Cards Asia 2010 for Terrapinn
Terrapinn, a global B2B media company and major trade events organiser, appointed EASTWEST Public Relations to promote Cards Asia as a leading smart cards and payments industry show in Asia. Terrapinn wanted to raise the profile of the individual brands (events) and collectively, to increase awareness on the three-in-one conference and exhibition in Southeast Asia.
"What's All The Fuss About?": Publicity Generation for a World-Class Broadcasting Event
EASTWEST Public Relations collaborated with Reed Exhibitions, Asia Television Forum’s (ATF) event management company, to create publicity around the ATF’s 10th edition to be held in Singapore December 2-4 2009 and attract numerous attendees and media attention to this world-class broadcasting event.
"Product Launch; Establishing a Company's Presence; Imparting Brand Vision…All in a Day's Work!"
SANYO Electric Co., Ltd., a leading company in the energy and lifestyle domain, commissioned EASTWEST Public Relations to generate media interest for the product launch of their ‘Virus Washer’ in Singapore on October 23, 2009.
"Leader of the Pack: Positioning CrimsonLogic as the leading eGovernment solutions company."
CrimsonLogic, the world’s first eGovernment solutions company, appointed EASTWEST Public Relations to raise the profile of the company as an application service provider, primarily in Singapore. Our long-term objective was to position CrimsonLogic as a leading provider of innovative and world-class eGovernment solutions through proactive media relations.
"Giving a Global Leader Due Exposure in the Asia-Pacific Region."
EASTWEST Public Relations has been partnering with ECA International, the world’s leader in the development and provision of solutions for the management and assignment of employees around the world, since 2005 to successfully raise the company’s media profile and presence in the Asia-Pacific region.
"Breaking into the Asian Market: Media outreach for Avery Dennison's RFID division."
EASTWEST Public Relations was appointed by Avery Dennison, a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials, to increase media visibility of its RFID division as it launched in the Asian market.
“Birth of the British Business Awards: Creating awareness of British Business in China- giving a reason to acknowledge and celebrate.”
Jim James, Director of EASTWEST Public Relations, partnered with the British Chamber of Commerce in 2008 to create, organize and manage the British Business Awards. Jim conceptualized and built this one-of-a-kind program to promote excellence in innovation, enterprise and endeavour in the British Business community in China.
Attracting Media Attention: Communication of new partnership to raise company’s profile
In 2007, Avnet, Inc. enlisted EASTWEST Public Relations to manage a public relations campaign surrounding the signing of the exciting new partnership agreement between Avnet Partner Solutions and Hewlett Packard for the ASEAN region. The ensuing success resulted on Avnet choosing EASTWEST PR once again to manage their Technical Solutions’ launch in China in December 2008.