At the end of this March, Sina schedules to release a new version of Weibo for Business, which will offer a series of upgraded features.
EASTWEST’s Traditional PR Services in China
Check out the video on EASTWEST’s three most popular Traditional PR Services: Media Relations, Corporate Communication and Media Training
Verne Harnish In Beijing: Boosting Your Business With The Rockefeller Habits Workshop
On February 29 through March 1 2012 there was a workshop presented by Verne Harnish in Beijing called Mastering The Rockefeller Habits. The EASTWEST team attended and gained some insights into what makes a good business great and keeps them that way.
The 1st Morgan Roadster Official Launch in Beijing
Briefing Malvern Morgan Cars (Beijing) Limited, the official dealer of Morgan Motor Company – Britain’s longest established automotive company in private ownership, has opened its door to the Chinese market by targeting Mainland China as a potential engine of growth. EASTWEST PR was appointed to launch a campaign to introduce this 100 years old UK [...]
CCBN 2012: One Month And Counting!
Next month marks the annual event China Content Broadcasting Network (CCBN), held March 20-23 in Beijing, China. EASTWEST will be attending. Are you?
Multinationals turn to Weibo marketing in China
Sina Weibo is a social media used by 250 million people in China, including journalists, business owners and university professors. In this presentation, we explain how to use weibo to promote a business in China.
Best Marketing Ads in China For 2011
Dick van Motman, Kevin Lee, Ng Fan, and Lo Sheung Yan, creative directors or CEOs of ad agencies in China discuss China’s best ads.
Weibo For B2B Businesses
Already familiar with Weibo? Want to know how it can be used to help your business grow in China? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel.
Tudou, Youku copyright battle intensifies
Two Chinese online video-sharing giants, Youku.com Inc and Tudou Holdings, escalated their fight over copyright infringements yesterday, which reflects increasing importance of video copyrights for Chinese Internet companies. “So far, Youku hasn’t removed the entertainment shows for which we own the copyright,” a Tudou public relations executive, who spoke on the condition of anonymity, told [...]
PR FAQs Reaches Over 2000 Viewers On iTunes
In this post we look at how the Public Relations FAQs video series received over 2000 views in just a few short months.
