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Why media-PR agency camaraderie is vital

“There is only one thing in the world worse than being talked about, and that is not being talked about” ~ Oscar Wilde The dictum cited above is true today as when it was first expressed. Try as one might, it is very hard to imagine the media without public relations agencies and vice versa. […]

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Evolution of Press Releases

Given the influx of news and views through various online platforms these days there is a tendency in some quarters to dismiss traditional press releases as a channel of communication that is on the wane. Some have even ventured to pen its obituary. However, this is far from the truth. It is not so easy […]

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Internet user rate leapfrogs in Bangalore

Bangalore, India’s IT capital has added another feather in its cap with the announcement that the city has logged a 43 percent rise in internet users over the last one year. Statistics released by the Internet and Mobile Association of India (IMAI), reveal that this is the third highest growth rate in the country. IMAI […]

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Social Media: Be on Guard!

There are a million and one ways to stay in touch with your near and dear ones and entertain yourself, on Social Media these days. Posts, status updates, comments, instant messages, video uploads, tweets, and texts have become an integral part of our lives. The supreme digital world enables us to log on from anywhere […]

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Social Media-PR Connection: The way forward

Social media is here to stay, and Public Relations initiatives the world over have been revolutionized by this simple fact. A little over a decade ago traditional advertising, press releases, media kits, exhibitions, and press conferences ruled the roost. But now the dynamics have changed vastly. Facebook, LinkedIn, Google+ and Twitter are fast gaining prominence […]

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