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EASTWEST PR Becomes 2014 Official Partner of BBA

Organised by the British Chamber of Commerce in China and the China-Britain Business Council, the fifth British Business Awards (BBA) are returning to Beijing in 2014. The BBA are held every two years and have grown in stature to become a prestigious feature of the business calendar since 2008. EASTWEST PR is proud to have been […]

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Mobile Marketing with Wechat, the world largest mobile app

Tomorrow’s new way of doing business will include mobile communication. In China, this is made possible by cutting edge mobile platforms like Wechat. In this short article, I will try to answer two questions: “why should we use mobile marketing?” and “How to do it in China?”

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11 predictions from the World’s digital thought leaders about marketing in 2014

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How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your press release noticed and read instead of others’.

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Keeping abreast of media updates with news aggregators

Many industries in the B2B space have a list of specialized trade publications. It can be a challenge to keep up with these publications, world news, blogs and other news outlets of interest. To stay on top of media monitoring and share of voice reporting in the industries we cover, we use a number of […]

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