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YouTube personalities: Quickly bringing you closer to the market

YouTube is everywhere. It has reached a point where it is consumed more often than food. As a repository to what could possibly be the world’s largest stash of user-generated content, there’s something for everyone in YouTube: cooking channels, game reviews, chess strategies, and even do-it-yourself troubleshooting instructions. The truth is, there are many categories […]

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Why aren’t more people reading?

I like to read. I believe my literary tastes are diverse enough, I’ve read non-fiction military stories by Tom Clancy, satirical denouncements of capitalism by John Ralston Saul, and Tom Sawyer. My current book, the heavily Right-wing literature that is Thomas Hobbes’ Leviathan, will take quite some time, but it will be well worth it. […]

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How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your press release noticed and read instead of others’.

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Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China.

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Why media-PR agency camaraderie is vital

“There is only one thing in the world worse than being talked about, and that is not being talked about” ~ Oscar Wilde The dictum cited above is true today as when it was first expressed. Try as one might, it is very hard to imagine the media without public relations agencies and vice versa. […]

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