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Briefing HealthPro® China is the exclusive partner of IQAir AG Switzerland in China since December 2006. Ever since the company has established itself as a full-service sales and service provider for the Swiss manufacturer IQAir AG. With offices located in Beijing, Chengdu, Guangzhou and Shanghai, their sales and service extend across China with an equal […]

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Founded in 1995, Independent Network Excited about the Future of PR in Asia EASTWEST Public Relations Group, a leading independent public relations network in the Asia Pacific region  celebrates 20 years of adding value with every communication via traditional and digital media in June 2015. Founded in Singapore in 1995, EASTWEST PR has expanded to […]

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A reflection 6 months in – My journey in PR so far

Thus far, I have been in the agency for a little over six months, and it’s been a ride. While I have yet to dip my hands in a number of PR disciplines, the bases have been mostly covered, and I can now say that I am not walking around with my head in a […]

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Big data: Transforming the public relations landscape

Defining Big Data The Big Data phenomenon is rapidly gaining traction on a global level, especially with technology now enabling the storage and analysis of humongous volumes of data, both structured and unstructured. Here we are talking about extremely valuable business intelligence and millions of pictures and materials shared across the internet that, when organized […]

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First week at EastWest Public Relations

Today is the day, I told myself. I had to change my routine, my route and no more sloppy jeans and T shirt dressed to work anymore. Dressed professionally, today marks a new chapter in my career at EASTWEST Public Relations. Well, I was actually feeling sleepy, nervous, excited, confused, you name it I had […]

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