Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. It is run by the Thoughtful Media Group and produced by Normandy Madden.
Weibo For B2B Businesses
Already familiar with Weibo? Want to know how it can be used to help your business grow in China? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel.
Tudou, Youku copyright battle intensifies
Two Chinese online video-sharing giants, Youku.com Inc and Tudou Holdings, escalated their fight over copyright infringements yesterday, which reflects increasing importance of video copyrights for Chinese Internet companies. “So far, Youku hasn’t removed the entertainment shows for which we own the copyright,” a Tudou public relations executive, who spoke on the condition of anonymity, told [...]
PR FAQs Reaches Over 2000 Viewers On iTunes
In this post we look at how the Public Relations FAQs video series received over 2000 views in just a few short months.
Why traditional advertising doesn’t work on Internet?
“The problem is the message, and the fact that it is not trusted, not wanted, and not needed”. Ad revenues of traditional print media is declining. The ultimate failure of broadcast media advertising is likewise becoming clear as…
Baidu adjusted search algorithm by integrating micro-blog content
Google and Bing have already claimed that they considered the links from Twitter. It won’t be too long before we hear Baidu is also considering links from social networks as part of its ranking algorithm. Baidu users can now update their microblogs from the Baidu’s microblog application which links to the microblogging service on Tencent, [...]
Social Media Trends and Predictions
“Social media will create Ad Agency disintermediation”, “Google will pagerank and map peoples influence” In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.
Take initiatives – Three ways to secure more media coverage of events by yourself
Undoubtedly for PR professionals “pitch” media to attend an event, and the follow-ups afterwards for media coverage is a “routine step” in traditional PR method, however with the help of various tools online we can easily discover and secure media coverage by ourselves…
Top 5 chinese online influencers
In China, getting your message across often means finding the right influencers (影响者）. In this post, we introduce 5 key internet personalities in China.
IEEE@SGWF 2011
IEEE@SGWF 2011 Briefing IEEE is the world’s largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity. IEEE was looking for PR support in China prior to the Smart Grid Word Forum (SGWF) taking place in Beijing from September 28 to September 29, 2011. The scope of [...]
