It is a B2B event, what business does a PR agency have there? Many do not realise the importance of PR in a B2B event and the difference it can make to help the company stand out in the midst of the jumble. Standing out during the event is the only sure-fire method to maximise ROI.
Social media is a double-edged sword. On one hand its immediacy lets organizations interact with stakeholders almost instantaneously; on the other hand, when a crisis happens on social media, it can spread like wildfire before the organization has a chance to react.
EASTWEST Public Relations is offering probono PR services to British social enterprise Hao2.eu in the Chinese market. Hao2.eu provides 3D virtual world technology that helps those with autism overcome communication difficulties. Through virtual 3D learning environments, people with special needs are able to engage more effectively with their surroundings than in traditional learning environments.