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How to Measure Readership/ROI on Wechat

Since Tencent launched its mobile app-Wechat in China back in 2011, today Wechat has become the 2nd largest mobile app worldwide after WhatsApp, which currently has 5 million month active users. According to Tencent’s 2014 Second Quarter Results released on August 13 2014, Wechat now has 438 million monthly active users worldwide, including over 100 million […]

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4 Types of Baidu Ads for B2B Companies

Baidu is the most-used search engine in China which holds over 60% share in the Chinese search engine market. It’s also ranked no.5 in the world for traffic according to Alexa.There is no doubt that Baidu presents an attractive opportunity for B2B marketers looking to increase online visibility in the Chinese market. Below is a list […]

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Why media-PR agency camaraderie is vital

“There is only one thing in the world worse than being talked about, and that is not being talked about” ~ Oscar Wilde The dictum cited above is true today as when it was first expressed. Try as one might, it is very hard to imagine the media without public relations agencies and vice versa. […]

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Evolution of Press Releases

Given the influx of news and views through various online platforms these days there is a tendency in some quarters to dismiss traditional press releases as a channel of communication that is on the wane. Some have even ventured to pen its obituary. However, this is far from the truth. It is not so easy […]

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Internet user rate leapfrogs in Bangalore

Bangalore, India’s IT capital has added another feather in its cap with the announcement that the city has logged a 43 percent rise in internet users over the last one year. Statistics released by the Internet and Mobile Association of India (IMAI), reveal that this is the third highest growth rate in the country. IMAI […]

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