The news that China’s Blue Focus Group has acquired a majority stake in UK-based We Are Social came early this year. Since then Focus Group CEO Oscar Zhao has announced plans to grow 10x by 2024. “The We Are Social brand and client list may be just as important, providing Blue Focus with a name […]
Tomorrow’s new way of doing business will include mobile communication. In China, this is made possible by cutting edge mobile platforms like Wechat. In this short article, I will try to answer two questions: “why should we use mobile marketing?” and “How to do it in China?”
11 predictions from the World’s digital thought leaders about marketing in 2014
It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your press release noticed and read instead of others’.
Many industries in the B2B space have a list of specialized trade publications. It can be a challenge to keep up with these publications, world news, blogs and other news outlets of interest. To stay on top of media monitoring and share of voice reporting in the industries we cover, we use a number of […]