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The British heritage brands AGATC and Redfyre China Launch Event

  Briefing Britain’s internationally renowned AGA Rangemaster Group, known for 300 years of innovation and design, held its China launch event at China World Hotel in Beijing on 27th March. Guest of Honour Michael Charlton, Minister Counsellor for Trade and Investment, Business Community leaders including China-Britain Business Council and William McGrath, CEO of AGA Rangemaster […]

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EASTWEST India engaged by Ozone Group to grow MNC client base

Eastwest PR in India was recently engaged by one of Bangalore’s leading real estate developers – The Ozone Group that has some of the finest properties in South India. Every project has well designed infrastructure such as wide internal roads, adequate car parks for residents and their visitors, large open green spaces with water features, effective […]

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Social media enthusiasts in India can now heave a sigh of relief as the country’s top court scrapped section 66A, a cyber law that gave the police sweeping powers to arrest anyone for posting “annoying” or “offensive” comments online. In its verdict yesterday, the two member judge held the Section 66A unconstitutional on the grounds […]

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EASTWEST creates Morgan Cars China CSR

EASTWEST PR client, Morgan cars in Beijing has used Corporate Social Responsibility to build relationships with the community, using owned social media as the communications channels to be in keeping with the goals; to give back to the community without appearing to be seeking recognition for the generosity. A key element of CSR is that […]

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The magic of a good brand

So the Apple Watch has just entered the market. Regardless what people think or say, there is absolutely no question that sales numbers for the gadget will crush the roof. We already know this before it launched; it’s a pattern that has been tried and tested. Why though, you ask, are we so accustomed to […]

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