Social media is a double-edged sword. On one hand its immediacy lets organizations interact with stakeholders almost instantaneously; on the other hand, when a crisis happens on social media, it can spread like wildfire before the organization has a chance to react.

EASTWEST Public Relations is offering probono PR services to British social enterprise Hao2.eu in the Chinese market. Hao2.eu provides 3D virtual world technology that helps those with autism overcome communication difficulties. Through virtual 3D learning environments, people with special needs are able to engage more effectively with their surroundings than in traditional learning environments.

Having a social media account or using social media platforms does not make you social media savvy. Furthermore, businesses have to keep in mind that social media is not advertising.

B2B marketing in China – DOs and DON’Ts (part I) Last week, we took a look at 2013’s B2B marketing trend, which are the most effective tools, what are the most frequently outsourced marketing activities what part of the budget is given to each of these tactics. In this new post, we take a look at [...]

Learn new digital skills and take responsibilities with an internship at EASTWEST PR. An Interns’s role is to assist the team deliver all aspects of digital marketing such as: Social media monitoring SEO Blogging Emailing Website management Setup and analysis of PPC campaigns Video editing   Requirements: Internships last for 4 months minimum. This internship would ideally [...]