Briefing
EASTWEST Public Relations created and now manages an innovative marketing platform called a ‘Hosted Press Centre’ for New Zealand Trade and Enterprise (NZTE), the New Zealand government’s national economic development agency.
This innovative marketing platform centralises and streamlines marketing for NZTE, facilitating the opportunity for NZTE to effectively reach their audiences online.
Our Strategy
EASTWEST PR is working to get NZTE noticed through implementing an innovative digital media strategy composed of the following:
- Content Creation
Content is the most important part of any website and the primary reason for a visitor to return and become a regular user. In order to make the NZTE website a valuable resource for the target community, we will continue to identify and populate the website with relevant and original content in the form of blog posts.
- Engagement and Outreach
The content drafted and uploaded to the website by EASTWEST PR is used as leverage to engage in discussions with relevant journalists and bloggers as part of our digital strategy.
EASTWEST PR also creates discussions on LinkedIn in order to promote the website and its overall goal.
An illustrative overview of EASTWEST’s strategy:
This Digital PR Strategy chart highlights the diverse and innovative activities included in the plan for NZTE.