Last year, EASTWEST began a strategy called “Connecting the Influencers”. The premise of this strategy is simple: to identify each month the leading influencers in traditional and new media outlets. We began with about an 80% focus on traditional media journalists, with the remaining being new media journalists, such as bloggers and social media commentators. [...]
It is no longer a question that social media is an important factor that contributes to the success of a holistic marketing campaign. But who should a client turn to when they need to ‘Get Noticed’ in the social media hub? Well, there are a few things you need to consider when engaging in social [...]
Eileen Yu is senior editor at ZDNet Asia, where she oversees the business tech news site. She also does regular updates to the ZDNet Asia blog – B.T.W., often with rather interesting views on technology and social media. Here’s one particular article that caught our attention at EASTWEST: Posted in By The Way by Eileen [...]
China Daily, China’s leading English language daily, debuted its new print edition with a new layout and design. Many see this as a response from increased competition from rival English daily, The Global Times. The following is an excerpt from the Wall Street Journal: “The new China Daily has a cosmopolitan and sophisticated look to [...]
Social media has brought about the kind of self publishing revolution experienced in Victorian England, but instead of standing on a soap box to broadcast our news, distribution is universal and instant therefore requiring effective social media guidelines for companies and their agencies. The availability of low cost printing and an educated middle class in [...]
MetraTech Corp., the innovative charging, billing, settlement and customer care product provider recently appointed EASTWEST Public Relations as its PR agency in Southeast Asia. EASTWEST will work hand in hand with MetraTech to create awareness about its the company and its services in the Asia sub-region via a media and analyst relations campaign. Keith Brody, [...]
Network security vendor TippingPoint has renewed partnership with EASTWEST Public Relations. Under the new deal, EASTWEST will represent TippingPoint not only in Singapore but also in Hong Kong and China. Another key component of the ongoing relationship is the use of EASTWEST-developed online PR management solution, AgencyIntheCloud (AITC). AITC provides TippingPoint client an instant access [...]
EASTWEST Public Relations, a media relations and digital communications agency based in Asia, has recently announced that TippingPoint and Bayer CropScience have chosen EASTWEST PR to provide a PR strategy and execution in Asia. TippingPoint has chosen EASTWEST PR to be its regional agency beyond its current affiliation with EASTWEST in Singapore while Bayer CropScience [...]
