RFID World Asia 2010 exhibition is back for the 7th edition this year with more innovative, interactive, inspirational and invaluable experiences and activities. The exhibition will host close to 200 international exhibiting companies over a 6,488 square metres exhibit space. As Asia’s largest and most comprehensive showcase of the latest RFID innovations and multi-applications exhibition, [...]
Retail Solutions World Asia 2010 exhibition offers regional retailers an opportunity to be informed of the latest retail solutions and technology under one roof.
Now on its 15th year, Cards & Payments Asia is is the region’s definitive executive conference for the payment cards industry. Network with over 200 senior decision-makers from Asia’s payment cards industry and learn winning strategies and in-depth, practical insights to drive your profitability for 2010 and beyond!
What is it that makes Twitter so appealing to millions of users around the globe? The ability to share snippets of information in real-time? The interconnected networks that span across countries? Well, I guess it is all these characteristics, and more, that make Twitter so successful. But how can businesses harness the power of Twitter? [...]
Here at EASTWEST PR, we are constantly looking for new ways to get our clients noticed using both traditional and new media strategies. As we expand our focus towards the little understood and often unexploited area of new media, we have observed the interesting phenomena that we call the “Multiplier Effect of Influencers”, which, simply [...]
Marketing is still about telling the story, telling it well and often. There are no secrets to telling a good story. Imagination, creativity, entertainment play a big part but most of all it’s about the need it fulfills. We relate to stories because they fill a need we might know we have but more often [...]
Recently, a prominent Japanese company experienced a case of social media marketing gone awry. UCC Ueshima Coffee Ltd (UCC) had an established, eleven-year long marketing campaign called, “Good Smile Coffee.” This campaign made use of traditional PR activities utilizing traditional media vehicles, such as magazines and newspapers. This year, UCC wanted to get ahead of [...]
No longer a Fortune I received an email from a Singapore based publisher today which demonstrates the commercial challenges faced by publishers trying to monetize their content. The central issue is that print advertising revenues are being replaced with much lower value internet marketing activities. This means that they simply can’t afford to cover client events unless [...]
The hyper-interconnectivity of social media networks means that information is being shared among online users at viral speed. When a crisis hits, it no longer takes days for the media to pick it up and distribute it in print. We are now looking at hour by hour escalation of a crisis and how it can [...]
The relationship between sales, marketing and PR has changed forever. We’re longer marketing to prospects but developing relationships where both parties are engaged in a mutually beneficial discussion. To achieve such a state, we need to revamp the relationship between sales, marketing and PR. Sales people aren’t going to change. There will always be good [...]
