PR in the Era of the Inbox Rules Wizard

 As I sat at my keyboard to write this note I received a phone call from a Singapore publisher, “I am going to meet your client, Metratech, but just as a personal favour. I have banned my journalists from attending daytime events because there just isn’t the staff . We have a constant river of releases pouring [...]

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2010 Predictions: Will this year signal the demise of traditional media?

The media landscape is altering rapidly, with consumers now able to access a slew of content via mobile devices that have become portable media centres. Does this mean that 2010 will signal the demise for traditional media or will old school platforms compete with, or even complement, technological advancements? 1. This will be the year [...]

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EASTWEST Public Relations Announces New PR Coordinator for Digital Services

Jeremy Ee   EASTWEST Public Relations, a media relations and digital communications agency based in Asia, has recently announced that Jeremy Ee has joined EASTWEST as its new PR Coordinator with a focus on digital services. A graduate of the University of Melboune in Australia with a degree in Media and Communications focusing on digital [...]

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Video Commentary on Social Media

Textual Transcript: What are we doing with social media? Actually we are doing quite a lot. We are trying to help companies understand that social media is not just about the technology – that’s what you see all the time: Flickr, Facebook, and so on. What is really important firstly is the people who are [...]

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Social Media Marketing: Influencing the Influencer

It seems like yesterday when companies rediscovered the art of talking with customers, not at them. Thanks to Don Peppers and Martha Rogers, among others, companies realized that customers wanted to enter into a conversation with them, if not to benefit their future needs, at least to solve a particular problem, demand or expectation. Companies [...]

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Bad WOM in China Internet and the Post Burners Army

By the end of June 2009, China BBS online community sites have reached on average 43.806 million unique visitors and apparently lots of conversations take place on online BBS forums. With the growing popularity search engine usage among China netizens, it’s becoming very important to manage your online reputation online. I’m going to discuss briefly [...]

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A Handy Chinese Social Bookmarking Widget

A few readers asked whether there is a similar site widget as “AddThis” or “ShareThis” for social bookmarking and social sharing. So, I’ll share one social bookmarking widget here. The widget I want to share has exactly the same name “AddThis” on org.cn. AddThis.org.cn provides social bookmarking and social sharing website widget for publishers as [...]

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China International Network Security Technology & Software Application Expo 2010

In order to promote the universalization and application of information network, enhance awareness to avoid on-line risks, and push forward the development of China’s network in a safe, rapid, and healthy manner, China International Network Security Technology & Software Application Exhibition 2010, which is organized by Beijing Municipal Public Security Bureau and Union of Network [...]

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Database Technology Conference China 2010

The annual DTCC has established itself as the premier database conference in China to present and discuss the most recent ideas, innovations, trends, experiences, and concerns in database technology. The conference provides a forum for the presentation of new extentions to database technology through research, development, and application.

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The 2nd International Conference on Networks Security, Wireless Communications and Trusted Computing (NSWCTC 2010)

The 2nd International Conference on Networks Security, Wireless Communications and Trusted Computing (NSWCTC 2010) serves as a forum for researchers, industry professionals, and academics interested in networks security, wireless communications and trusted computing, with the goal of fostering interaction.The conference was sponsored and supported by Beijing Chapter of IEEE Communication Society, Research Association of Modern [...]

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